Ads24 is the leading sales and marketing division of integrated and innovative advertising solutions across over 100 newspaper titles and digital platforms.



Mass Market Titles

Media mostly consumed by the mass market is 1st: TV (67.5%) and 2nd Newspapers (61.3%). Ads24 mass market titles reach 68% of the LSM 4-7 newspaper readers. These readers are worth R43.5 billion a month.


Afrikaans Titles

11.4 Million people can read and understand Afrikaans, Ads24 Afrikaans newspapers collectively reach 2.4 million Afrikaans readers. 88% of our Afrikaans newspaper readers read no other newspaper.


Sunday Titles

Ads24 Sunday Newspapers are bought weekly by 573 843 people and read by 6.1 million people. 62% of Ads24 Sunday newspaper readers rank newspaper as being a very important medium, 20% agree that it’s the most important.


Local Titles

Our bouquet of over 91 local titles reach 4.6 million people across all regions in South Africa. Compass24 readers on average earn R6 703pm and 23% earn R20,000 pm or more.

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We know your Local Area

Select your local area for audience reach counts

Source: AMPS 2014AB
Local - Compass24 2015
Digital - Effective Measure May 2015

Total audience reach in South Africa


We are also Digital

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News Room

Lazy Sunday Afternoon – got some time for papers

There is something special about a Sunday and a newspaper, there is time to sit enjoy the news leisurely throughout the day, from the first cup of coffee in the morning to some sport with a beer after a braai. The paper is a companion throughout Sunday when not only the content, but also the […]

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Wealth does not mean WASP (White Anglo-Saxon Person) – the Ads24 High LSM Reader

City Press and Rapport are widely read Sunday newspapers that reach a wealthy South African market that is not necessarily made up of White native English speakers. These two Ads24 high LSM Sunday titles reach a whopping 4.7 million unduplicated readers through their print and digital properties. Ads24 High LSM Sunday Package reaches one in […]

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Ads24 now represents Soccer Laduma

From 1 October 2015 Ads24 will be representing Soccer Laduma for advertising sales including its digital properties. Soccer Laduma is the biggest soccer publication in Africa, and in the top three in the world with a weekly readership of 3.3 million and circulation of 295 497. You might think that it is only in the business […]

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The Ads24 Middle Market Sunday readers would occupy the whole of Finland

Ads24 middle market Sunday newspapers reach 4.5mill readers which equates to the total population of Finland. There’s no shortage of spending power amongst Ads24 middle market Sunday readers who fork out R23.3bn per month. Having said this, money is tight in the middle market so promotions are important, partnering with retailers for effective promotions is […]

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