Ads24 is the leading sales and marketing division of integrated and innovative advertising solutions across over 100 newspaper titles and digital platforms.



Mass Market Titles

Media mostly consumed by the mass market is 1st: TV (67.5%) and 2nd Newspapers (61.3%). Ads24 mass market titles reach 68% of the LSM 4-7 newspaper readers. These readers are worth R43.5 billion a month.


Afrikaans Titles

11.4 Million people can read and understand Afrikaans, Ads24 Afrikaans newspapers collectively reach 2.4 million Afrikaans readers. 88% of our Afrikaans newspaper readers read no other newspaper.


Sunday Titles

Ads24 Sunday Newspapers are bought weekly by 573 843 people and read by 6.1 million people. 62% of Ads24 Sunday newspaper readers rank newspaper as being a very important medium, 20% agree that it’s the most important.


Local Titles

Our bouquet of over 91 local titles reach 4.6 million people across all regions in South Africa. Compass24 readers on average earn R6 703pm and 23% earn R20,000 pm or more.

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We know your Local Area

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Source: AMPS2015BA
COMPASS 24 2015
Effective Measure November 2015

Total audience reach in South Africa


We are also Digital

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News Room

Ads24 Afrikaans Titles info graphic - Jan 2016
Getting ‘kreatief’ in print

Ads24 have been showcasing the creative potential of the print medium through their trade newspaper The Beat that is distributed door-to-door to media agencies country wide. The latest edition that focusses on the Afrikaans reader community includes an interactive insert, with artwork rich in symbolism. It’s a ‘tribal’ face made up of symbols that represents […]

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Ads24 was up-Beat with bundle offerings in 2015

In their quest to explore the innovation and creativity in newspapers and the print medium, Ads24 launched its own trade newspaper ‘The Beat’ in 2015. Three editions were hand-delivered door-to-door to media agencies country wide though exciting activations. Each edition focussed on a different bundle offering and was packed with interesting insights, interactive infographics, competitions […]

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A significant portion of the population speak Afrikaans

Given that 80% of the coloured population and 60% of the white population speak Afrikaans, making this the second biggest market in South Africa; it makes financial sense to start talking to Afrikaans speakers, in Afrikaans. According to the Brand South Africa website the 2011 census shows that isiZulu is the mother tongue of 22.7% […]

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Thirty-one percent of LSM 9-10 is Afrikaans

Afrikaans readers of Ads24 newspapers have high incomes. Earning on average R20 357 per month (which is almost R9000 more than the South African (SA) average of R11 471), this market falls into the LSM 9-10 group. LSM 9-10 accounts for 43% of all spending in SA and 31% of LSM 9-10 is Afrikaans. This high […]

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