Ads24 is the leading sales and marketing division of integrated and innovative advertising solutions across over 100 newspaper titles and digital platforms.



Mass Market Titles

Media mostly consumed by the mass market is 1st: TV (67.5%) and 2nd Newspapers (61.3%). Ads24 mass market titles reach 68% of the LSM 4-7 newspaper readers. These readers are worth R43.5 billion a month.


Afrikaans Titles

11.4 Million people can read and understand Afrikaans, Ads24 Afrikaans newspapers collectively reach 2.4 million Afrikaans readers. 88% of our Afrikaans newspaper readers read no other newspaper.


Sunday Titles

Ads24 Sunday Newspapers are bought weekly by 573 843 people and read by 6.1 million people. 62% of Ads24 Sunday newspaper readers rank newspaper as being a very important medium, 20% agree that it’s the most important.


Local Titles

Our bouquet of over 91 local titles reach 4.6 million people across all regions in South Africa. Compass24 readers on average earn R6 703pm and 23% earn R20,000 pm or more.

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We know your Local Area

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Source: AMPS2015BA
COMPASS 24 2015
Effective Measure October 2015

Total audience reach in South Africa


We are also Digital

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News Room

Afrikaans speakers prefer to read ‘in die taal’

Most South African newspaper readers can read their news in English, but that does not mean that it is their preference. Research shows that 83% of Afrikaans speakers prefer to read in their own language (and just for them) 83% van Afrikaanssprekendes verkies om te lees in hul eie taal.  The establishment and the longevity […]

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Afrikaans readers are big spenders

Afrikaans readers of Ads24 newspapers (both print and online) are big spenders putting R65 more in the shopping basket than the South African (SA) average.  Woolies is shopped at 3.2 times more than the norm, Checkers 2.3 times, Spar 1.4 times and Pick n Pay, 1.7 times. That’s a lot of grocery shopping.   Ads24’s […]

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Cooler as Ekke – You need to speak Afrikaans to truly get what’s so cool about it

Afrikaans is a vibrant and dynamic language and things expressed in Afrikaans are difficult to translate. It can be hugely creative and is often full of double entendre that non-mother tongue speakers might not understand. Eighty-eight percent of the Afrikaans market, which is the second biggest market in South Africa, like to see advertising that […]

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Afrikaans speakers make up the second biggest market in SA

Afrikaans is the third most spoken home language in South Africa and native Afrikaans speakers make up the second biggest market. Many Afrikaans speakers can speak English or other languages, but they prefer reading in their mother tongue. This is something that the savvy marketer should take heed of, 88% of market like to see […]

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