Ads24 is the leading sales and marketing division of integrated and innovative advertising solutions across over 100 newspaper titles and digital platforms.



Mass Market Titles

Media mostly consumed by the mass market is 1st: TV (67.5%) and 2nd Newspapers (61.3%). Ads24 mass market titles reach 68% of the LSM 4-7 newspaper readers. These readers are worth R43.5 billion a month.


Afrikaans Titles

11.4 Million people can read and understand Afrikaans, Ads24 Afrikaans newspapers collectively reach 2.4 million Afrikaans readers. 88% of our Afrikaans newspaper readers read no other newspaper.


Sunday Titles

Ads24 Sunday Newspapers are bought weekly by 573 843 people and read by 6.1 million people. 62% of Ads24 Sunday newspaper readers rank newspaper as being a very important medium, 20% agree that it’s the most important.


Local Titles

Our bouquet of over 91 local titles reach 4.6 million people across all regions in South Africa. Compass24 readers on average earn R6 703pm and 23% earn R20,000 pm or more.

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We know your Local Area

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Source: AMPS 2014AB
Local - Compass24 2015
Digital - Effective Measure May 2015

Total audience reach in South Africa


We are also Digital

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News Room

A good newspaper is a nation talking to itself

Marise van der Lith, Creative Project Manager at Ads24 reports back on The Future of Media conference held in Sandton recently which opened with a video of Jeremy Maggs interviewing Sir Martin Sorrell global head of WPP which has been investing heavily in South Africa. The newspaper panel hosted by Chris Gibbons included Trevor Omerod, […]

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Media Agencies win with The Beat

Ads24 has launched its own newspaper, The Beat, that is hand delivered to media agencies countryside. The first issue that provided fascinating insights into the mass market was well received and soon, media, planners, buyers and strategists will be treated to the second issue which will explore the Sunday reader and the pervasive and persuasive […]

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The Beat Sunday Titles newspaper soon to hit the press

Ads24 recently launched their own trade communication, The Beat, which is the form of a newspaper. The Beat is distributed door to door to media agencies countrywide. The first issue focussed on the mass market revealing fascinating insights into the Kasi consumer and provided advertisers with an understanding of how to target this valuable market […]

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Port Elizabeth Express, the Eastern Cape’s largest local newspaper, grows to 100 000 copies

The Ads24 local title Port Elizabeth Express (PE Express) has extended its reach in the Eastern Cape. Already the largest local title in the province, it will increase its print run from September 2, 2015 from 90 000 to 100 000 copies weekly. “The great news for Ads24 clients is that there is no associated […]

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