Ads24 is the leading sales and marketing division of integrated and innovative advertising solutions across over 100 newspaper titles and digital platforms.



Mass Market Titles

Media mostly consumed by the mass market is 1st: TV (67.5%) and 2nd Newspapers (61.3%). Ads24 mass market titles reach 68% of the LSM 4-7 newspaper readers. These readers are worth R43.5 billion a month.


Afrikaans Titles

11.4 Million people can read and understand Afrikaans, Ads24 Afrikaans newspapers collectively reach 2.4 million Afrikaans readers. 88% of our Afrikaans newspaper readers read no other newspaper.


Sunday Titles

Ads24 Sunday Newspapers are bought weekly by 573 843 people and read by 6.1 million people. 62% of Ads24 Sunday newspaper readers rank newspaper as being a very important medium, 20% agree that it’s the most important.


Local Titles

Our bouquet of over 91 local titles reach 4.6 million people across all regions in South Africa. Compass24 readers on average earn R6 703pm and 23% earn R20,000 pm or more.

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We know your Local Area

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Source: Effective Measure February 2015,
AMPS2014BA, Compass24 2014

Total audience reach in South Africa


We are also Digital

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News Room

The Beat Sunday Titles newspaper soon to hit the press

Ads24 recently launched their own trade communication, The Beat, which is the form of a newspaper. The Beat is distributed door to door to media agencies countrywide. The first issue focussed on the mass market revealing fascinating insights into the Kasi consumer and provided advertisers with an understanding of how to target this valuable market […]

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Port Elizabeth Express, the Eastern Cape’s largest local newspaper, grows to 100 000 copies

The Ads24 local title Port Elizabeth Express (PE Express) has extended its reach in the Eastern Cape. Already the largest local title in the province, it will increase its print run from September 2, 2015 from 90 000 to 100 000 copies weekly. “The great news for Ads24 clients is that there is no associated […]

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The Noordwes Gazette is now The Midweek Potchefstroom Herald

The local Ads24 title the Noordwes Gazette has changed its name to the Midweek Potchefstroom Herald.The reason for this freesheet’s name change was for it to be more local and reflect the focus of the editorial content which is local news for Potchefstroom. Noordwes Gazette suggests the news would be about the entire province and […]

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Taking credit – a Mass Market Perspective

Taking credit – a Mass Market Perspective The financial services sector has a lot of ground work to do within the mass market, there is a sense of mistrust surrounding banks, which are often seen as a necessary evil rather than a growth enabler. Ads24 discovered that banks are seen as inflexible, full of red […]

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