Adspend in the cellular category for the 12 months, ending June 2012, comes in at an impressive R102 million. With 81% of the adult South African population privately owning cell phones, South Africa’s cellular giants continue to battle it out for market share.
Recent... view more
Ads24 has introduced a simpler and faster way to access all the features you know and love to use through the Ads24 InfoLab. The new tool has also replaced the old printed rate cards which are no longer available.
There are a number of benefits to registering on the Ads24 InfoLab, the user will... view more
European reader trust is still high, 80% of quality readers trust their newspaper. The International Newsmedia Marketing Association (INMA) has recently released their latest research that shows the efficacy of print advertising in Europe.... view more
Ads24 continues with its sponsorship of the ‘Best integrated digital marketing/campaigns’ category & is proud to announce its sponsorship of the ‘Best media planner’ category at the sixth annual Bookmarks Awards which will be held on 14... view more
According to the newly released Compass24 research study, Ads24 local newspapers have a total readership of 5.5 million (as compared to 5,2 mil in 2011) and access to an audience with significant disposable income, 57% fall within the middle market... view more
The Compass24 readership currency commissioned by Ads24 and conducted by Ask Afrika covers 76 local newspaper titles. With a national representative sample, the research results provides width and depth and can be translated to provide answers on three levels... view more
Ads24 launch their 2013 creative challenge.
Media24 Afrikaans titles have a loyal readership base and consumers are much more likely to be persuaded by advertising that is in their own language. Ads24 have specifically designed the annual Think Afrikaans campaign to celebrate Afrikaans and to give opportunity to... view more
Ads24, South Africa’s leading seller and marketer of Media24’s print and digital newspaper offering to national advertisers and media agencies, has acknowledged the importance of mother-tongue advertising with its Gold sponsorship of this year’s Pendoring Advertising Awards.... view more
Source: Editor & Publisher
Most of the things we own are OK, but a few special few are works of great craftsmanship, things of beauty. They give us pleasure in the same way that some houses, some architecture, is beautiful to look at. It’s … Continue reading →
This is a short summary of an earlier more extensive analysis of this issue. In short, no the iPhone doesn’t enjoy unexpected (magical) loyalty. Essentially iPhone looks as if it has more loyalty than Android smartphones because we aren’t comparing … Continue reading →
This morning I received this interesting question in the mail: Cadbury’s Social Media Manager claims a 7% sales increase in single Creme Egg sales over Easter after shifting from TV to Facebook (paid for and community management). Knowing that Facebook … Continue reading →
It seems obvious, a brand’s currently heaviest buyers generate more sales and profits (per customer) so they should be the primary target for marketing. This is commonly held misconception. The rise of direct marketing and CRM gave this fallacy a … Continue reading →
I’ve written previously questioning the marketing orthodoxy to aim for a price premium, and specifically on the myth of Apple’s price premium. Here is another nice quote from Steve Jobs, interviewed on stage alongside Tim Cook (current CEO). He was … Continue reading →
Readers of Advertising Age have voted “How Brands Grow” the best read of Summer 2013. The competition was large, many books, some awful, but also some very worthy research-based books such as: Thinking Fast & Slow by Daniel Kahneman The … Continue reading →
Several studies have recently reported that US iPhone owners are more loyal than owners of Android-based smart phones. These have been widely reported in the press. The coverage on blogs and in the press is of patchy quality, with no … Continue reading →
Bongers, M. & Hofmeyr, J. 2010. ‘Why modeling averages is not good enough – a critique of Double Jeopardy.’ Journal of Advertising research, 50:3, 323-33. A longer explanation of the mistakes made in the above article can be read in: … Continue reading →
One of the most important functions of marketing is cultural, to prevent the organisation from slipping into a production orientation, to keep it focussed on the customer and the market. Recently I was told off in the Bordeaux Apple Store, … Continue reading →
Job losses at icon brand companies make big headlines. Politicians are addicted to giving taxpayers money to large businesses, including trying to lure them into their electorate. We all love the idea of having the next Apple or Google in … Continue reading →