Ads24 is the leading sales and marketing division of integrated and innovative advertising solutions across over 100 newspaper titles and digital platforms.



Mass Market Titles

Media mostly consumed by the mass market is 1st: TV (67.5%) and 2nd Newspapers (61.3%). Ads24 mass market titles reach 68% of the LSM 4-7 newspaper readers. These readers are worth R43.5 billion a month.


Afrikaans Titles

11.4 Million people can read and understand Afrikaans, Ads24 Afrikaans newspapers collectively reach 2.4 million Afrikaans readers. 88% of our Afrikaans newspaper readers read no other newspaper.


Sunday Titles

Ads24 Sunday Newspapers are bought weekly by 573 843 people and read by 6.1 million people. 62% of Ads24 Sunday newspaper readers rank newspaper as being a very important medium, 20% agree that it’s the most important.


Local Titles

Our bouquet of over 91 local titles reach 4.6 million people across all regions in South Africa. Compass24 readers on average earn R6 703pm and 23% earn R20,000 pm or more.

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Source: Effective Measure February 2015,
AMPS2014BA, Compass24 2014

Total audience reach in South Africa


News Room

Daily Sun launches app and mobile responsive website

Mobile consumers of the Daily Sun have been experiencing a vastly improved product since 8 December 2014 when the newspaper title launched its first app, and adapted its website so that the new responsive design is accessible on any type of handset with access to the internet. “The aim behind the new design was to […]

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Forty-one percent of local titles readers are influenced by their newspaper when choosing an educational institution

The readers of Media24’s local titles prioritise quality education according to Compass24 research commissioned by Ads24 and conducted by Ask Afrika. Over 80% will choose an institution based on the quality of education, over proximity and price. Education is big business. “With an annual fee of R209, 000, Hilton College in Kwa-Zulu Natal is South […]

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Ads24 promotes vernacular advertising through their platinum sponsorship of the Pendoring Awards

The time is drawing near for the annual Pendoring Advertising Awards, started 19 years ago, to celebrate vernacular advertising. Ads24 has traditionally been a gold sponsor of the Pendoring Advertising Awards, and in show of support for mother-tongue advertising has upped its sponsorship to platinum level this year. The black-tie awards ceremony will be held […]

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Media Agencies win with Son

Five lucky agency staff members won iPad Minis courtesy of Son newspapers this September 2014. Entry was via the Son website where personnel were required to answer a daily question about Son and its market. Respondents who followed Son newspaper on LinkedIn stood a chance to win R1000. Winners of the iPad Minis: Florinah […]

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