Posted on September 01, 2011 16:10
Ads24 has unveiled an advertising offering considerably broader and deeper in an ever growing and competitive media landscape.
Ads24’s recently-expanded offering now includes a nation-wide myriad of print, fixed web and mobile touch points.
Ads24 offers 360 degree media solutions across Beeld, Die Burger, Volksblad, Rapport and City Press, with more titles to follow in the near future. Our news sites reach a highly impressive 831 532 unique users every month, while our mobile offering – which currently includes Beeld, Die Burger, Volksblad and City Press – reaches as many as 90 094 unique users monthly. (Source: Effective Measure, June 2011)
Ads24 is able to offer traditional advertising formats, section sponsorships, a variety of rich media options and a growing newsletter subscriber base.
A particular and attractive feature is that all news sites feature a breaking news layer, which enhances user engagement and frequency.
Gibson says that immediate advertising opportunities are available on fixed web and mobi, with tablet opportunities to follow later in the year.
“Our revolutionary offering was prompted by advertisers and prospective advertisers seeking to make online planning simple. They are, quite understandably, looking for one point of contact, one brief and one billing solution.
“Ultimately, combining traditional media with online opportunities increases the value of ad-spend in terms of reach and