Posted on November 11, 2011 15:32
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Dear Clients
It is that time of year again when Ads24 announces its rate card adjustments after thoroughly evaluating the market.
Given the prevailing economic conditions Ads24 has taken steps to minimise the budgetary impact as far as possible and are pleased to announce that most of our titles will not be taking an increase, but will maintain 2011 rates. We believe that this will be a welcome change to the ‘annual rate increase’ approach and are firmly committed to further innovation as we head into 2012.
The adjustments affect the following titles:
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Community Newspapers are showing positive growth as a group, with very low MIW of 3.6%. Boland is increasing rates by 4.5% on sold titles following 11% market reach growth, TygerBurger and City Vision will increase by an average of 5%; Potchefstroom Herald, Carletonville Herald and Noordwes Gazette by 6% and Cosmos News by10%;
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Daily Sun is increasing rates by 7% following the strong growth in readership from 5 023 000 to 5 220 000 (AMPS2011BA)and the demand for advertising to the extent that it cannot fulfil all adverting requests;
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Ilanga rates will increase by 7% following their readership increase from 770 000 to 868 000 (AMPS 2011BA)
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The Witness rates will increase by 6%;
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We look forward to continuing our relationship with you.
The 2012 Rate Card will be available on the 28th November 2011. Please be in contact with your respective Ads24 Media Executive should you require additional information.
Yours sincerely,
Linda Gibson
CEO, Ads24
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