Ads24’s community newspapers are showing solid growth, reflecting a new focus on local matters in a world awash with global news 24 hours a day. With a society that is becoming more community focused, community newspapers are also becoming a differently relevant medium to consider for advertising as community centricity implies a different attraction to these titles.
In order to capitalise on the opportunity, media planning for community papers needs to be optimised and supported with similar tools as available for mainstream papers.
Compass24 will provide reliable and current reach figures for Community Papers, embedded in a broader consumption context that will enable more informed planning for advertisers, making it less of an intuitive process having the science to rationalise media investment in these titles.
Compass24 – 2012 will provide advertisers with updated readership data.
To reserve your space at the launch of Compass24 2012 please email Tracy.Whitelaw@ads24.co.za or get in touch with your Ads24 media executive to arrange a personal presentation.