Gender

Women
14%
Men
86%

Average
household income

Average: R15,867

Average
personal income

Average: R6,742

If you are interested in other publications that target this community, look at

Source: PAMS 2017 / Effective Measure July / ABC Q1 / Facebook July / Twitter July / Instagram July
    • Effective Reach Opportunity

      2,116,974

      AIR

      3,715,000

      Combined UB’s

      788,442


      Social Engagement

      1,940,646

    • AIR
      3,715,000

      Circulation
      25,336

      Language
      English

      Frequency
      Monthly

      Days
      • Mid-Month

      Format
      • Magazine

      Free/sold
      Sold

      Verification
      ABC

    • Mobile

      Mobile
      UB’s

      658,283

      Mobile
      page views

      10,343,299

      Mobile
      visits

      3,908,984

      Mobile
      visit duration

      00:00:00


      Personal Computer

      PC
      UB's

      130,159

      PC
      page views

      3,119,007

      PC
      visits

      911,134

      PC
      visit duration

      00:06:08


      Combined

      Combined UB's
      788,442

      Combined page views
      13,462,306

      Combined visits
      4,820,118

      Combined visit duration
      00:03:50


      Social

      likes
      1,400,151

      followers
      443,023

      followers
      97,472


      Website

    Rates & Sizes

    Size Standard Positions Rate Advertorials Rate
    DPS R 104,450 R120,120
    Full Page R 52,230 R60,060
    1/2 Page R 39,940
    1/3 Page R 34,900
    2/3 Page R 44,870
    1/4 Page R 29,920
    Section Rate
    Inside Front Cover DPS R 130,565.00
    Inside Front Cover FP R 65,290.00
    Inside Back Cover R 62,670.00
    Outside Back Cover R 73,120.00
    Insert Type Insert Size InsertRate 1000
    Loose Insert Single Page R 450.00
    Loose Insert 4 Page R 620.00
    Loose Insert 6 - 8 Page R 735.00
    Loose Insert 12 Page R 820.00
    Loose Insert 16 - 20 Page R 930.00
    Loose Insert 24 Page R 1,065.00
    Loose Insert 32 Page R 1,250.00
    Loose Insert 48 Page R 1,500.00
    Loose Insert 52 Page R 1,635.00
    Bound In Single Page R 545.00
    Bound In 4 Page R 745.00
    Bound In 6 - 8 Page R 885.00
    Bound In 12 Page R 1,020.00
    Bound In 16 - 20 Page R 1,125.00
    Bound In Subsribers (subject to postage where applicable) R 2,645.00
    Action Rate * Carrying Fee R 450.00
    Action Rate Machine / Hand Insertion (random) R 305.00
    Action Rate Machine/ Hand insertion (specific page) R 405.00
    Action Rate * Paste / Glue-on (specific page) R 950.00
    Action Rate Bagging (contributio R 260.00
    Action Rate Bagging (with hand insertion) R 960.00
    Issue Date On Sale Promo / Advertorial Booking Deadline Advertising Booking Deadline Advertising material Deadline Inserts to Printers
    18-Apr 23-Mar 19-Feb 07-Mar 12-Mar 14-Mar
    18-May 20-Apr 19-Mar 04-Apr 09-Apr 11-Apr
    18-Jun 25-May 23-Apr 09-May 14-May 16-May
    18-Jul 22-Jun 21-May 06-Jun 11-Jun 13-Jun
    18-Aug 20-Jul 18-Jun 04-Jul 09-Jul 11-Jul
    18-Sep 24-Aug 23-Jul 08-Aug 13-Aug 15-Aug
    18-Oct 21-Sep 20-Aug 05-Sep 10-Sep 12-Sep
    18-Nov 26-Oct 24-Sep 10-Oct 15-Oct 17-Oct
    18-Dec 23-Nov 22-Oct 07-Nov 12-Nov 14-Oct
    19-Jan 21-Dec 19-Nov 05-Dec 10-Dec 12-Dec
    19-Feb 25-Jan 17-Dec 09-Jan 14-Jan 16-Jan
    19-Mar 22-Feb 14-Jan 06-Feb 11-Feb 13-Feb
    Size Type area (mm) Height & Width Trim (mm) Height & Width Bleed (mm) Height & Width
    DPS 240 x 372 276 x 420 282 x 426
    Full Page 240 x 186 276 x 210 282 x 216
    1/2 Page (Vertical) 240 x 93 276 x 105 282 x 111
    1/2 Page (Horizontal) 120 x 186 138 x 210 144 x 216
    1/3 Page (Vertical) 240 x 62 276 x 70 282 x 76
    1/3 Page (Horizontal) 80 x 186 92 x 210 98 x 216
    2/3 Page (Vertical) 240 x 124 276 x 140 282 x 146
    2/3 Page (Horizontal) 160 x 186 184 x 210 190 x 216
    1/4 Page 55 x 186 70 x 210 76 x 216
    Premium Ad Unit Pixels CPM Rate (R)
    Desktop Leaderboard 728 x 90 R290.00
    Desktop Half Page 300 x 600 R375.00
    Desktop Medium Rectangle 300 x 250 R320.00
    Mobile Top Banner 120 x 20 - 300 x 50 R100.00
    Mobile Billboard 300 x 250 R320.00
    Desktop Homepage Takeover 320 x 600, 728 x 90, 300 x 250, 1440 x 750 (background skin) R20,000.00
    Mobile Homepage Takeover 320 x 100, 300 x 100, 300 x 250 R45,000.00
    Desktop and Mobile Homepage Takeover All banners + background skin R50,000.00
    Section Takeover All banners + background skin POR
    Social Media Available on request, please contact Ads24 POR
    Rich Media Options Available on request, please contact Ads24 No additional cost
    Custom Solutions Available on request, please contact Ads24 POR
    Content Opportunities Available on request, please contact Ads24 POR
      • Gender

        Publication

        Women
        14%
        Men
        86%
        Source: Effective Measure July / Facebook July / Twitter July / Instagram July
      • Gender

        Digital

        Female
        11%
        Male
        89%
        Source: PAMS 2017 / Effective Measure July / ABC Q1 / Facebook July / Twitter July / Instagram July

      For a customised map or a breakdown by stores, please contact our sales team: