Gender

Women
44%
Men
56%

Average
household income

Average: R11,448

Average
personal income

Average: R5,259

If you are interested in other publications that target this community, look at

Source: AMPS 2015 AB / Effective Measure March/ Facebook / Twitter / Intstagram
    • Effective Reach Opportunity

      997,199

      AIR

      902,000

      Combined UB’s

      397,014


      Social Engagement

      289,077

    • AIR
      902,000

      Circulation
      74,103

      Language
      Afrikaans

      Frequency
      Daily

      Days
        Monday - Friday

      Format
      • Tabloid

      Free/sold
      Sold

      Verification
      ABC

    • Mobile

      Mobile
      UB’s

      339,924

      Mobile
      page views

      3,014,552

      Mobile
      visits

      1,038,722

      Mobile
      visit duration

      00:03:42


      Personal Computer

      PC
      UB's

      57,090

      PC
      page views

      1,571,247

      PC
      visits

      249,616

      PC
      visit duration

      00:08:20


      Combined

      Combined UB's
      397,014

      Combined page views
      4,585,799

      Combined visits
      1,288,338

      Combined visit duration
      00:04:36


      Social

      likes
      268,215

      followers
      10,262

      followers
      10,600


      Website

    ROP Rates

    Section Publication Day Format BW FC
    Son Combined Monday - Friday Tabloid R143.00 R238.00
    Son Wes Monday - Friday Tabloid R143.00 R226.00
    Son Oos Monday - Friday Tabloid R33.00 R66.00
    Son Combined Vacancies / Tenders / Notices Monday - Friday Tabloid R143.00 R238.00
    Regular Supplements Monday - Friday Tabloid R143.00 R238.00
    HIP (Education) Monday Tabloid R143.00 R238.00
    Gesin Tuesday Tabloid R143.00 R238.00
    Son Bucks Wednesday Tabloid R143.00 R238.00
    Vroue Thursday Tabloid R143.00 R238.00
    Wiele Friday Tabloid R143.00 R238.00

    Insert Rates (Son)

    Size Size Bracket Rate
    Tabloid 1 - 64 Pg R570.00

    Insert Rates (Son Combined)

    Size Size Bracket Rate
    Tabloid 1 - 64 Pg R491.00

    Splits

    ROP Splits Exact Areas
    Western Cape Western Cape
    Eastern Cape Eastern Cape
    Insert Splits Exact Areas
    Eastern Cape Eastern Cape
    Cape Town Cape Town
    Boland / Westcoast Platteland Malmesbury to Springbok, Upington, Grabouw, Botriver, Caledon, Bredasdorp, Struisbaai, Villiersdorp. BOLAND: Wellington, Paarl, Franschoek, Stellenbosch, Strand, Gordonsbaai, Somerset-Wes, Hermanus to Pearly Beach, Kleinmond, Pringlebaai, Rooi Els, Atlantis, Mamre, Worcester, Robertson, Ashton
    Southern Cape Riversonderend to Plettenbergbaai, Oudtshoorn to Prins Albert, Beaufort-Wes

    Digital Sizes and Rates (Son.co.za)

    Premium Ad Unit Pixels CPM Rate (R)
    Leaderboard 728 x 90 R292
    Half Page 300 x 600 R376
    Medium Rectangle 300 x 250 R317
    Mobile Top Banner 320 x 50 R100
    Mobile Bottom Banner 320 x 50 R100
    Mobile Billboard 300 x 250 R317
    Desktop Billboard 950W x 31H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 950W x 250H pixels; Default GIF/JPG = 80kb max; 15 seconds max; mp4 - 2mb; *7 day lead time R500
    Homepage Takeover All banners + background skin (728x90; 300x600; 300x250; 320x50 + 1440x900) RCPD By negotiation
    Section Takeover All banners + background skin (728x90; 300x600; 300x250; 320x50 + 1440x900) RCPD By negotiation
    Interscroller 980W x 600H pixels; Default GIF/JPG = 80kb max; 15 seconds max; mp4 - 2mb R500
    Filmstrip 300W x 600H pixels; Default GIF/JPG = 80kb max; 15 seconds max; mp4 - 2mb R500
    Pull Down 728W x 90H pixels expanding to 728W x 380H pixels; Default GIF/JPG = 80kb max; 15 seconds max R500
    Cascade 980W x 250H pixels; Logo 300W x 180H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to Dimension 980W x 250H pixels; Logo 970W x 240H pixels; Default GIF/JPG = 80kb max; 15 seconds max; *7 day lead time R500
    Expander with video 300W x 600H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 980W x 600H pixels; Default GIF/JPG = 80kb max; 15 seconds max; mp4 - 2mb max; *7 day lead time R500
    Filmstrip 300W x 600H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Default GIF/JPG = 80kb max; mp4 - 2mb; *7 day lead time R500
    Portrait 300W x 1100H pixels; Default GIF/JPG = 39kb max; 15 seconds max; mp4 - 2mb; *7 day lead time R500
    Pushdown 728W x 90H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 728W x 380H pixels; Default GIF/JPG = 80kb max; *7 day lead time R500
    Sidekick 300W x 600H pixels; Default GIF/JPG = 39kb max; 1; 5 seconds max; Expanding to 630W x 600H pixels; Default GIF/JPG = 80kb max; mp4 - 2mb; *7 day lead time R500
    Slider 950W x 90H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 980W x 550H pixels; Default GIF/JPG = 80kb max; mp4 - 2mb; *7 day lead time R500
    Wipey 300W x 600H pixels; Default GIF/JPG = 39kb max; 15 seconds max; mp4 - max 2mb R500
    Interscroller 980W x 600H pixels; Default GIF/JPG = 80kb max; 15 seconds max; mp4 - 2mb; *7 day lead time R500
    Click to Full Page Takeover 300W x 600H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 600W x 600H pixels; Default GIF/JPG = 80kb max; mp4 - 2mb max; *7 day lead time R500
    Peeldown 310W x 310H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Peels to 1024W x 700H pixels; R500
    Interscroller 980W x 600H pixels; Default GIF/JPG = 80kb max; 15 seconds max; mp4 - 2mb R550
    Filmstrip 300W x 600H pixels; Default GIF/JPG = 80kb max; 15 seconds max; mp4 - 2mb R550
    Pull Down 728W x 90H pixels expanding to 728W x 380H pixels; Default GIF/JPG = 80kb max; 15 seconds max R550
    Sticky Banner 320W x 50H pixels; Default GIF/JPG = 39kb max; 15 seconds max; *7 day lead time R400
    Mobile Slider 320W x 50H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 320W x 416H pixels; *7 day lead time R600
    Store Locator 320W x 50H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 320W x 416H pixels; *7 day lead time R400
    Download 320W x 50H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 320W x 416H pixels; *7 day lead time R550
    Share 320W x 50H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 320W x 416H pixels; *7 day lead time R550
    Coverflow 320W x 50H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 320W x 416H pixels; *7 day lead time R550
    Form ad 320W x 50H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 320W x 416H pixels; *7 day lead time R550
    Click to sms 320W x 50H pixels; Default GIF/JPG = 39kb max; 15 seconds max; *7 day lead time R550
    Wipey 320W x 50H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 320W x 416H pixels; *7 day lead time R550
      • Gender

        Publication

        Women
        44%
        Men
        56%
        Source: AMPS 2015 AB / Effective Measure March/ Facebook / Twitter / Intstagram
      • Gender

        Digital

        Female
        65%
        Male
        35%
        Source: AMPS 2015 AB / Effective Measure March/ Facebook / Twitter / Intstagram

      For a customised map or a breakdown by stores, please contact our sales team:

      In todays trend of consumers moving more and more to the digital consumption of news, Son is a shining light for old-fashioned journalism Andrew Koopman, Editor-in-Chief: Son