Gender

Women
49%
Men
51%

Average
household income

Average: R11,860

Average
personal income

Average: R5,650

If you are interested in other publications that target this community, look at

Source: AMPS 2015 AB / Effective Measure March/ Facebook / Twitter / Intstagram
    • Effective Reach Opportunity

      587,884

      AIR

      318,000

      Combined UB’s

      51,227


      Social Engagement

      205,349

    • AIR
      318,000

      Circulation
      43,138

      Language
      Afrikaans

      Frequency
      Weekly

      Days
        Sunday

      Format
      • Tabloid

      Free/sold
      Sold

      Verification
      ABC

    • Mobile

      Mobile
      UB’s

      43,861

      Mobile
      page views

      388,974

      Mobile
      visits

      134,028

      Mobile
      visit duration

      00:03:42


      Personal Computer

      PC
      UB's

      7,366

      PC
      page views

      202,741

      PC
      visits

      32,208

      PC
      visit duration

      00:08:20


      Combined

      Combined UB's
      51,227

      Combined page views
      591,716

      Combined visits
      166,237

      Combined visit duration
      00:04:36


      Social

      likes
      192,138

      followers
      9,383

      followers
      3,827


      Website

    ROP Rates

    Section Publication Day Format BW FC
    Son op Sondag Combined Sunday Tabloid R44.00 R76.00
    Son op Sondag Wes Sunday Tabloid R39.00 R51.00
    Son op Sondag Oos Sunday Tabloid R25.00 R35.00
    Son op Sondag Combined Vacancies /Tenders / Notices Sunday Tabloid R44.00 R76.00
    Opskop (Entertainment) Sunday Tabloid R44.00 R76.00
    Tien Plus (Teenagers) Sunday Tabloid R44.00 R76.00
    Celeb Wiele (Motoring) Sunday Tabloid R44.00 R76.00
    SonSport Sunday Tabloid R44.00 R76.00
    Geloofsbrief (Religion) Sunday Tabloid R44.00 R76.00
    Perdfris (Health & Wellness Sunday Tabloid R44.00 R76.00

    Insert Rates

    Size Size Bracket Rate
    Tabloid 1 - 64 Pg R295.00

    Splits

    Insert Splits Exact Areas
    Southern Cape Riversonderend to Plettenbergbaai, Oudtshoorn to Prins Albert, Beaufort-Wes
    Cape Town Cape Town
    Boland Wellington, Paarl, Franschoek, Stellenbosch, Strand, Gordonsbaai, Somerset-Wes, Hermanus to Pearly Beach, Kleinmond, Pringlebaai, Rooi Els, Atlantis, Mamre, Worcester, Robertson, Ashton
    Eastern Cape Eastern Cape
    Platteland Malmesburty to Springbok, Upington, Grabouw, Botriver, Caledon, Bredasdorp, Struisbaai, Villiersdorp.

    Digital Sizes and Rates (Son.co.za)

    Premium Ad Unit Pixels CPM Rate (R)
    Leaderboard 728 x 90 R292
    Half Page 300 x 600 R376
    Medium Rectangle 300 x 250 R317
    Mobile Top Banner 320 x 50 R100
    Mobile Bottom Banner 320 x 50 R100
    Mobile Billboard 300 x 250 R317
    Desktop Billboard 950W x 31H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 950W x 250H pixels; Default GIF/JPG = 80kb max; 15 seconds max; mp4 - 2mb; *7 day lead time R500
    Homepage Takeover All banners + background skin (728x90; 300x600; 300x250; 320x50 + 1440x900) RCPD By negotiation
    Section Takeover All banners + background skin (728x90; 300x600; 300x250; 320x50 + 1440x900) RCPD By negotiation
    Interscroller 980W x 600H pixels; Default GIF/JPG = 80kb max; 15 seconds max; mp4 - 2mb R500
    Filmstrip 300W x 600H pixels; Default GIF/JPG = 80kb max; 15 seconds max; mp4 - 2mb R500
    Pull Down 728W x 90H pixels expanding to 728W x 380H pixels; Default GIF/JPG = 80kb max; 15 seconds max R500
    Cascade 980W x 250H pixels; Logo 300W x 180H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to Dimension 980W x 250H pixels; Logo 970W x 240H pixels; Default GIF/JPG = 80kb max; 15 seconds max; *7 day lead time R500
    Expander with video 300W x 600H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 980W x 600H pixels; Default GIF/JPG = 80kb max; 15 seconds max; mp4 - 2mb max; *7 day lead time R500
    Filmstrip 300W x 600H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Default GIF/JPG = 80kb max; mp4 - 2mb; *7 day lead time R500
    Portrait 300W x 1100H pixels; Default GIF/JPG = 39kb max; 15 seconds max; mp4 - 2mb; *7 day lead time R500
    Pushdown 728W x 90H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 728W x 380H pixels; Default GIF/JPG = 80kb max; *7 day lead time R500
    Sidekick 300W x 600H pixels; Default GIF/JPG = 39kb max; 1; 5 seconds max; Expanding to 630W x 600H pixels; Default GIF/JPG = 80kb max; mp4 - 2mb; *7 day lead time R500
    Slider 950W x 90H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 980W x 550H pixels; Default GIF/JPG = 80kb max; mp4 - 2mb; *7 day lead time R500
    Wipey 300W x 600H pixels; Default GIF/JPG = 39kb max; 15 seconds max; mp4 - max 2mb R500
    Interscroller 980W x 600H pixels; Default GIF/JPG = 80kb max; 15 seconds max; mp4 - 2mb; *7 day lead time R500
    Click to Full Page Takeover 300W x 600H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 600W x 600H pixels; Default GIF/JPG = 80kb max; mp4 - 2mb max; *7 day lead time R500
    Peeldown 310W x 310H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Peels to 1024W x 700H pixels; R500
    Interscroller 980W x 600H pixels; Default GIF/JPG = 80kb max; 15 seconds max; mp4 - 2mb R550
    Filmstrip 300W x 600H pixels; Default GIF/JPG = 80kb max; 15 seconds max; mp4 - 2mb R550
    Pull Down 728W x 90H pixels expanding to 728W x 380H pixels; Default GIF/JPG = 80kb max; 15 seconds max R550
    Sticky Banner 320W x 50H pixels; Default GIF/JPG = 39kb max; 15 seconds max; *7 day lead time R400
    Mobile Slider 320W x 50H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 320W x 416H pixels; *7 day lead time R600
    Store Locator 320W x 50H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 320W x 416H pixels; *7 day lead time R400
    Download 320W x 50H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 320W x 416H pixels; *7 day lead time R550
    Share 320W x 50H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 320W x 416H pixels; *7 day lead time R550
    Coverflow 320W x 50H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 320W x 416H pixels; *7 day lead time R550
    Form ad 320W x 50H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 320W x 416H pixels; *7 day lead time R550
    Click to sms 320W x 50H pixels; Default GIF/JPG = 39kb max; 15 seconds max; *7 day lead time R550
    Wipey 320W x 50H pixels; Default GIF/JPG = 39kb max; 15 seconds max; Expanding to 320W x 416H pixels; *7 day lead time R550
      • Gender

        Publication

        Women
        49%
        Men
        51%
        Source: AMPS 2015 AB / Effective Measure March/ Facebook / Twitter / Intstagram
      • Gender

        Digital

        Female
        65%
        Male
        35%
        Source: AMPS 2015 AB / Effective Measure March/ Facebook / Twitter / Intstagram

      For a customised map or a breakdown by stores, please contact our sales team: