The quintessential Afrikaans news portal, Netwerk24 has appointed a new editor on 1 June 2017, Henriette Loubser, previous editor of Huisgenoot. Jo van Eeden, previously editor-in-chief of Netwerk24 and Ads24’s Afrikaans dailies Beeld, Die Burger, Volksblad and Rapport, will take up new commercial responsibilities as a publisher of Netwerk24.
Netwerk24 is South Africa’s largest subscription news offering and is the digital destination for leading Ads24 brands Die Burger, Beeld, Volksblad and Rapport. Advertisers can rest assured that the editorial team at Netwerk24 are in good hands and that the platform will continue producing top quality, credible news for its loyal audience.
Loubser has been Huisgenoot’s editor for the past five years. She has overseen the highly successful centenary celebrations of South Africa’s biggest consumer magazine, which included several standalone publications and the movie Vir die Voels which is already the fifth highest grossing Afrikaans film of all time. Under her leadership Huisgenoot has grown to the biggest Afrikaans publishing site in South Africa.
Loubser, who started her career as a journalist at Volksblad, has a wealth of editorial and publishing experience at some of Media24’s leading Afrikaans titles. She held roles as news editor and assistant editor at Huisgenoot, senior editor at Sarie and deputy editor at Die Burger before being appointed as Huisgenoot editor in 2012.
Loubser says she is extremely excited about this new challenge, “Driving a successful paywall strategy for our biggest Afrikaans news asset has become a calling,” she says, “I am honoured to be tasked with building Netwerk24 as the home for quality journalism in Afrikaans. I look forward to working with an extremely capable team.”
Ané Honiball, General Manager of Ads24 says, “Brands which advertise on Netwerk24 will continue to benefit from being on a platform that offers readers news that they can trust and opinions that matter. There are a number of exciting options available that provide a multimedia experience through video. The quality of the editorial and audience reach will move from strength to strength with Henriette at the helm of Netwerk24’s editorial team and Jo on the business side, promoting and preserving the future of news in Afrikaans.”
Van Eeden says she is looking forward to working with Loubser and taking Netwerk24 to greater heights. “We’ve built the most successful paywall model in South Arica, and the next challenge is to offer subscribers even better bang for their buck. Henriette’s experience and background in newspapers and magazines makes her the perfect person to lead Netwerk24 into the next phase of its editorial growth,” she says.
As part of the #inroADS24 campaign Ads24 launched three enticing packages for Netwerk24 and NetNuus: The High Impact Sponsorship Package, The Web and App Package and the Native Package – all valid until end July 2017. Click here to find out how you can get involved in these exciting solutions.
Full link to Ads24 packages: http://ads24.co.za/our-brands/premium-packages-afrikaans-community
Ads24 reaches six in ten South Africans, including print and digital readers. Ads24 touches the lives of over a half of all South Africans adults. While it is important to identify the size and segment the audience, looking at how Ads24 engages with its readers, is equally as important.
Ads24 is part of the Media24 Group representing 97 newspaper titles. From Dailies to Sunday papers to locals, Ads24 reaches almost every target segment in South Africa, no small achievement in such a diverse country. The most exciting element is how these titles become part of the community that Ads24 serves.
A news reader is an engaged reader. Ads24 news brands play an important and unique role in the daily lives of their readers. Ads24 sees beyond the numbers, beyond the market segments, to connect with the people on a personal level. Ads24 has the stats, the numbers, but also the insights.
Issued on behalf of Ads24 by Stone Soup Public Relations
For further information, please contact Daya Coetzee
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