Sunday's are devoted to leisure time for most people and the Sunday paper often forms an important part of the day’s routine. A Sunday newspaper has to be insightful and entertaining and full of spice. Not literal spice, unless some of the braai marinade falls onto the paper, but filled with the spice of life.
Sunday’s provide the time to catch up on the week’s news and to ponder columnists' analyses of current issues in-depth. Entertainment, sport and tips for the home and travel are as important as the business news and often different sections of the paper can be found in various parts of a home, after being read by various members of a family.
If people buy only one print newspaper a week, it is often a Sunday paper. These days, however, they can also go online to get their Sunday news and relax on their couch or outside on the patio with their mobile phone or tablet. The habit of getting a dose of Sunday news dies hard and it is the content, not the platform that matters.
Ads24 are about to launch their next edition of The Beat that focusses on their Sunday Community which includes City Press, Rapport, Netwerk24, Sunday Sun and Son op Sondag. The Beat Sunday Edition will be hand-delivered to media agencies country-wide and a select few can look forward to innovative yet relaxing activations.
On a serious note, Waldimar Pelser, Editor-in-Chief of Rapport explores some touchy issues and Mondli Makhanya, newly appointed Editor-in-Chief of City Press, speaks about the unique value proposition of a Sunday Newspaper in a Q&A. Then on a spicier note, a media strategist’s confession is made public and Adsman reveals why Sunday is his favourite day. Once again The Beat will include an interactive infographic and some amazing prizes from Apple.
Through the Ads24 News Overall focus, Adriana Bosman from PHD Cape Town won a MacBook Pro in the #adsman24 activation campaign. Norman Gibson from Mediacom Johannesburg won an Apple watch and Amy Leibbrandt from PHD Cape Town won a R2000 Spree.co.za voucher through The Beat News Reader competition.
Ads24 reaches six in ten South Africans, including print and digital readers. Ads24 touches the lives of over a half of all South Africans adults. While it is important to identify the size and segment the audience, looking at how Ads24 engages with its readers, is equally as important.
Ads24 is part of the Media24 Group representing 97 newspaper titles. From Dailies to Sunday papers to locals, Ads24 reaches almost every target segment in South Africa, no small achievement in such a diverse country. The most exciting element is how these titles become part of the community that Ads24 serves.
A news reader is an engaged reader. Ads24 news brands play an important and unique role in the daily lives of their readers. Ads24 sees beyond the numbers, beyond the market segments, to connect with the people on a personal level. Ads24 has the stats, the numbers, but also the insights.
Issued on behalf of Ads24 by Stone Soup Public Relations
For further information, please contact Daya Coetzee
firstname.lastname@example.org, (011) 447 7241