Making up over 64% of the population, you ignore the mass market at your own peril. Does that sound ominous? It’s anything but that. It’s exciting. This is a market that drives our economy and our culture. They are prolific shoppers. 68.4% admit that they pay attention to the ads in newspapers and magazines. 77.1% say they are more likely to buy products they’ve seen advertised. As impressive as the numbers are, however, they are just numbers. To fully understand how this market thinks and behaves, you’ll want to get into their homes and lives – through one of our publications, of course.