In another exciting move, the rates will now be differentiated by days of the week. Much like Radio and TV, planners, buyers and marketers will now be able to optimise their newspaper spend by selecting a combination of peak days (Red) and off-peak days (Green).  This new approach will allow for more cost-effective planning based on core circulations, resulting in the most transparent media buy available.

But the good news doesn’t stop there. The Red and Green rates will also apply to inserts as well, with the added convenience of a 45-day prior notice of when these are due.