As we prepare for a privacy-first future, targeting specific behavioural and interest-based audiences with your campaigns results in better brand lift and relevance, and avoids wastage. Below are some of our large, curated audience segments as examples of our reach and diversity. We are able to match your needs to many more niche, and in-market audiences. Contact us to find your exact audience match.

Current Affairs

DIGITAL: 9,5M

Current Affairs
Digital Reach
SA News 3,7M
Politics 2,6M
Loadshedding 537K
Environmentalist 658K

Sports

DIGITAL: 3,3M

Sports
Digital Reach
Soccer 1,9M
Rugby 1,4M
Cricket 643K
Motorsport 350K
Athletics 265K
Golf 96K

Business

DIGITAL: 2,5M

Business
Digital Reach
Companies 1,3M
Economy 1,4M
Investments/Markets 607K
Crypto 160K

Motoring

DIGITAL: 802K

Motoring
Digital Reach
New model cars 254K
Motorsport 351K
Offroad/4x4 349K
Electric cars & Classics 125K

Lifestyle

DIGITAL: 5M

Lifestyle
Digital Reach
Entertainment 1,7M
Fitness 324K
Health/Wellness 505K
Food 438K
Travel 341K
Celebrities 1,3M

Family / Relationship

DIGITAL: 349K

Family / Relationship
Digital Reach
Parenting 150K
Pregnancy 59K
Pets 83K
Wedding Planning 246K

Fashion & Beauty

DIGITAL: 427K

Fashion & Beauty
Digital Reach
Celebrities 1,3M
Trends 305K

Tech

DIGITAL: 643K

Tech
Digital Reach
Electric cars 125K

News24 Personas

DIGITAL: -

News24 Personas
Digital Reach
The engaged family 6,5M
The engaged professional 4,4M
The seasoned navigator 3,8M
The young digital native 4,6M
The value driven reader 2,7M

Netwerk24 Persona

DIGITAL: -

Netwerk24 Persona
Digital Reach
Afrikaans 2,3M
Nuus 2,1M
Tegnuus 85K
Sport 470K
Sake 509K
Weg 212K
Landbou 49K