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Gender

Male
44%
Female
56%

Average
household income

Average: R16,820

Average
personal income

Average: R8,093

If you are interested in other publications that target this community, look at

Source: PAMS 2017 / Effective Measure August / ABC Q2 / Facebook August / Twitter August / Instagram August

    • Effective Reach Opportunity

      587,415

      AIR

      493,000

      Combined UB’s

      1,200,267


      Social Engagement

      1,643,594

    • AIR
      493,000

      Circulation
      39,685

      Circulation
      Saturday
      51,111

      Language
      Afrikaans

      Frequency
      Daily

      Days
        Monday - Saturday

      Format
      • Broadsheet

      Free/sold
      Sold

      Verification
      ABC

    • Mobile

      Mobile
      UB’s
      880,149

      Mobile
      page views
      18,083,468

      Mobile
      visits
      3,895,221

      Mobile
      visit duration
      00:05:28

      Personal Computer

      PC
      UB's
      320,117

      PC
      page views
      5,408,277

      PC
      visits
      1,451,141

      PC
      visit duration
      00:06:18

      Combined

      Combined UB's
      1,200,267

      Combined page views
      23,491,748

      Combined visits
      5,346,363

      Combined visit duration
      00:06:15

      Social

      likes
      800,738

      followers
      832,968

      followers
      9,888

    Rates & Sizes

      Download Rates

    Distribution Areas

    Areas
    Nothern Cape, Southern Cape, Western Cape - Inland, Western Cape - Peninsula

    Section Publication Day Format BW FC
    Die Burger Wes Monday - Friday B/Sheet R123.00 R190.00
    Die Burger Oos & Wes Fri B/Sheet R161.00 R226.00
    Regular Supplements Western Cape Monday - Friday Tabloid R123.00 R190.00
    Die Burger Wes Saterdag Sat B/Sheet R119.00 R183.00

    Special Positions

    Section FC Rates
    Front Page Solus (10 x 10) 45 200.00
    Page 3 Solus (15 x 10) 50 850.00
    Page 5 (20 x 10) 56 500.00
    (Please consult Ads24 for availability on special positions)

    Size Size Bracket Rate
    Tabloid 1 - 8 Pg R677.00
    Tabloid 8 - 16 Pg R677.00
    Tabloid 16 - 24 Pg R699.00
    Tabloid 24 - 32 Pg R721.00
    Tabloid 32 - 40 Pg R751.00
    Tabloid 40 - 48 Pg R768.00
    Tabloid 48 - 56 Pg R783.00
    Tabloid 56 - 64 Pg R813.00

    Insert Splits Exact Areas
    Eastern Cape Eastern Cape
    Cape Town Cape Town
    Platteland & Boland Malmesbury to Springbok, Upington, Grabouw, Botriver, Caledon, Bredasdorp, Struisbaai, Villiersdorp.
    Suid Kaap Riversonderend to Plettenbergbaai, Oudtshoorn to Prins Albert, Beaufort-Wes

    Premium Ad Unit Pixels CPM Rate (R)
    Desktop Leaderboard 728 x 90 R290.00
    Desktop Half Page 300 x 600 R375.00
    Desktop Medium Rectangle 300 x 250 R320.00
    Desktop Billboard 950 x 31; Expanding to 950 x 250 R500.00
    Mobile Top Banner 320 x 50 R100.00
    Mobile Billboard 300 x 250 R320.00
    Mobile App Top Banner 220 x 40, 320 x 50 R150.00
    Mobile App Billboard 300 x 250 R320.00
    Tablet App Leaderboard 728 x 90 R335.00
    Table App Halfpage 300 x 600 R335.00
    Tablet App Medium Rectangle 300 x 250 R335.00
    Desktop Homepage Takeover 1280 x 800; 728 x 90; 300 x 600; 300 x 250 POR
    Section Takeover All banners + background skin (728 x 90; 300 x 600; 300 x 250; 320 x 50 + 1440 x 900) POR
    Desktop Homepage Takeover 1280 x 800; 728 x 90; 300 x 600; 300 x 250 POR
    Mobile Homepage Takeover 300 x 50; 120 x 20 POR
    Desktop Mobile Homepage Takeover All available sizes POR
    Email Newsletter Medium Rectangle Available on request, please contact Ads24 POR
    Email Promo Mailers Available on request, please contact Ads24 POR
    Rich Media Options Available on request, please contact Ads24 POR
    Custom Solutions Available on request, please contact Ads24 POR
    Social Media Available on request, please contact Ads24 POR
    Content Opportunities Available on request, please contact Ads24 POR
    Desktop Retail Bar 12 products - 250 characters, URL, Pictures POR

    Material & Insert Deadlines

    ROP Booking Deadline ROP Material Deadline Inserts Booking Deadline Inserts Material Deadline Inserts Delivery Adress Inserts Delivery Contacts
    2 days prior 12h00 1 day prior 12h00 1 week prior 2 to 4 working days prior WC: 5 Lynx Road, Paarden Island, 7405 (021) 514 5503
    2 days prior 12h00 1 day prior 12h00 1 week prior 2 to 4 working days prior EC: Ivor-Benn Close, William Moffet Drive, Fairview, Port Elizabeth (041) 503 6140

      • Gender

        Publication

        Male
        44%
        Female
        56%
        Source: Effective Measure August / Facebook August / Twitter August / Instagram August

      • Gender

        Digital

        Female
        66%
        Male
        34%
        Source: PAMS 2017 / Effective Measure August / ABC Q2 / Facebook August / Twitter August / Instagram August

      For a customised map or a breakdown by stores, please contact our sales team:

      We bring our readers trusted news, authoritative opinion and entertainment through fine journalistic craftsmanship honed over more than a century of Die Burgers existence. Willem Jordaan, Editor: Burger

      Disclaimer: Ads24 makes use of various industry research tools to provide information to clients and media agencies. Although every effort is made to ensure the date presented is correct Ads24 cannot accept any liability for any errors or loss incurred by any party following the use of such data.

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