Shopping
Responsibility
66%
Average
household income
R25,689
Average
personal income
R14,537
If you are interested in other publications that target this community, look at:
Source: PAMS 2019 / Narrative May / ABC Q1 / Facebook May / Twitter May / Instagram May
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Combined
Social
-
AIR
315,000
Circulation
35,349
Circulation
Saturday49,301
Language
Afrikaans
Frequency
Daily
Days
-
Monday - Saturday
Format
Broadsheet
Free/sold
Sold
Verification
ABC
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Mobile
Mobile
UB’s1,994,267
Mobile
page views9,889,001
Mobile
visits5,502,377
Mobile
visit duration00:01:51
Personal Computer
PC
UB's283,057
PC
page views5,637,182
PC
visits7,507,825
PC
visit duration00:06:43
Combined
Combined UB's
2,190,531
Combined page views
15,542,543
Combined visits
6,753,346
Combined visit duration
00:02:51
Social
likes
190,851
followers
61,200
followers
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Website
| Areas |
|---|
| Eastern Cape, Nothern Cape, Southern Cape, Western Cape - Inland, Western Cape - Peninsula |
| Section | Publication Day | Format | BW | FC |
|---|---|---|---|---|
| Die Burger Wes | Monday - Friday | B/Sheet | R133.00 | R206.00 |
| Regular Supplements Western Cape | Monday - Friday | Tabloid | R133.00 | R206.00 |
| Die Burger Wes Saterdag | Sat | B/Sheet | R129.00 | R198.00 |
| Section | FC Rates |
|---|---|
| Front Page Solus (10 x 10) | 41 200.00 |
| Page 3 Solus (15 x 10) | 46 350.00 |
| Page 5 (20 x 10) | 51 500.00 |
| (Please consult Ads24 for availability on special positions) | - |
| Size | Size Bracket | Rate |
|---|---|---|
| Tabloid | 1 - 8 Pg | R732.00 |
| Tabloid | 8 - 16 Pg | R732.00 |
| Tabloid | 16 - 24 Pg | R756.00 |
| Tabloid | 24 - 32 Pg | R780.00 |
| Tabloid | 32 - 40 Pg | R813.00 |
| Tabloid | 40 - 48 Pg | R830.00 |
| Tabloid | 48 - 56 Pg | R847.00 |
| Tabloid | 56 - 64 Pg | R880.00 |
| Insert Splits | Exact Areas |
|---|---|
| Eastern Cape | Eastern Cape |
| Cape Town | Cape Town |
| Platteland & Boland | Malmesbury to Springbok, Upington, Grabouw, Botriver, Caledon, Bredasdorp, Struisbaai, Villiersdorp. |
| Suid Kaap | Riversonderend to Plettenbergbaai, Oudtshoorn to Prins Albert, Beaufort-Wes |
| Premium Ad Unit | Pixels | CPM Rate (R) |
|---|---|---|
| Desktop Leaderboard | 728 x 90 | R290.00 |
| Desktop Half Page | 300 x 600 | R375.00 |
| Desktop Medium Rectangle | 300 x 250 | R320.00 |
| Desktop Billboard | 950 x 31; Expanding to 950 x 250 | R500.00 |
| Mobile Top Banner | 320 x 50 | R100.00 |
| Mobile Billboard | 300 x 250 | R320.00 |
| Mobile App Top Banner | 220 x 40, 320 x 50 | R150.00 |
| Mobile App Billboard | 300 x 250 | R320.00 |
| Tablet App Leaderboard | 728 x 90 | R335.00 |
| Table App Halfpage | 300 x 600 | R335.00 |
| Tablet App Medium Rectangle | 300 x 250 | R335.00 |
| Desktop Homepage Takeover | 1280 x 800; 728 x 90; 300 x 600; 300 x 250 | POR |
| Section Takeover | All banners + background skin (728 x 90; 300 x 600; 300 x 250; 320 x 50 + 1440 x 900) | POR |
| Desktop Homepage Takeover | 1280 x 800; 728 x 90; 300 x 600; 300 x 250 | POR |
| Mobile Homepage Takeover | 300 x 50; 120 x 20 | POR |
| Desktop Mobile Homepage Takeover | All available sizes | POR |
| Email Newsletter Medium Rectangle | Available on request, please contact Ads24 | POR |
| Email Promo Mailers | Available on request, please contact Ads24 | POR |
| Rich Media Options | Available on request, please contact Ads24 | POR |
| Custom Solutions | Available on request, please contact Ads24 | POR |
| Social Media | Available on request, please contact Ads24 | POR |
| Content Opportunities | Available on request, please contact Ads24 | POR |
| Desktop Retail Bar | 12 products - 250 characters, URL, Pictures | POR |
| ROP Booking Deadline | ROP Material Deadline | Inserts Booking Deadline | Inserts Material Deadline | Inserts Delivery Adress | Inserts Delivery Contacts |
|---|---|---|---|---|---|
| 2 days prior 12h00 | 1 day prior 12h00 | 1 week prior | 2-4 working days prior | WC: Paarl Coldset, 5 Lynx Road, Paarden Island, Cape Town, 7420 | (021) 514 5503 |
| EC: Paarl Coldset, Ton Vosloo Media Centre, Ivor-Benn Close, Cnr William Moffat Expressway, Fairview, Port Elizabeth, 6070 | (041) 503 6140 |
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Age
Education
36% Matric4% Certificate12% Degree4% PostgradEmployment Status
Gender
42%Female58%MaleHousehold Income Detailed
Personal Income Detailed
Personal Income Groups
Purchase Decision Status
Race
Region
SEM Condensed
SEM
-
Age
Gender
68%Female32%MaleInternet Accessing From
Marital Status
Personal Income Detailed
Purchase Decision Status
Region
Work Status
For a customised map or a breakdown by stores, please contact our sales team: