Shopping
Responsibility

66%

Average
household income

R25,689

Average
personal income

R14,537

If you are interested in other publications that target this community, look at:

Source: PAMS 2019 / Narrative July 2020/ ABC Q1 / Facebook July 2020 / Twitter July 2020 / Instagram July 2020

    • AIR
      315,000
      Combined
      UB’s
      1,997,873
      Social
      Engagement
      253,104
    • AIR
      315,000
      Circulation
      35,349
      Circulation
      Saturday
      49,301
      Language
      Afrikaans
      Frequency
      Daily
      Days
        Monday - Saturday
      Format
      • Broadsheet
      Free/sold
      Sold
      Verification
      ABC
    • Mobile
      Mobile
      UB’s
      1,756,062
      Mobile
      page views
      9,104,298
      Mobile
      visits
      4,941,972
      Mobile
      visit duration
      00:01:55

      Personal Computer
      PC
      UB's
      261,635
      PC
      page views
      23,290,560
      PC
      visits
      1,365,500
      PC
      visit duration
      00:06:35

      Combined
      Combined UB's
      1,997,873
      Combined page views
      14,769,048
      Combined visits
      6,432,949
      Combined visit duration
      00:02:52

      Social
      likes
      192,589
      followers
      61,245
      followers
      -

      Website
    Areas
    Southern Cape, Western Cape - Inland, Western Cape - Peninsula
    Section Publication Day Format BW FC
    Die Burger Wes Monday - Friday B/Sheet R133.00 R206.00
    Regular Supplements Western Cape Monday - Friday Tabloid R133.00 R206.00
    Die Burger Wes Saterdag Sat B/Sheet R129.00 R198.00
    Section FC Rates
    Front Page Solus (10 x 10) 41 200.00
    Page 3 Solus (15 x 10) 46 350.00
    Page 5 (20 x 10) 51 500.00
    (Please consult Ads24 for availability on special positions) -
    Size Size Bracket Rate
    Tabloid 1 - 8 Pg R732.00
    Tabloid 8 - 16 Pg R732.00
    Tabloid 16 - 24 Pg R756.00
    Tabloid 24 - 32 Pg R780.00
    Tabloid 32 - 40 Pg R813.00
    Tabloid 40 - 48 Pg R830.00
    Tabloid 48 - 56 Pg R847.00
    Tabloid 56 - 64 Pg R880.00
    Insert Splits Exact Areas
    Cape Town Cape Town
    Platteland & Boland Malmesbury to Springbok, Upington, Grabouw, Botriver, Caledon, Bredasdorp, Struisbaai, Villiersdorp.
    Suid Kaap Riversonderend to Plettenbergbaai, Oudtshoorn to Prins Albert, Beaufort-Wes
    Premium Ad Unit Pixels CPM Rate (R)
    Desktop Leaderboard 728 x 90 R290.00
    Desktop Half Page 300 x 600 R375.00
    Desktop Medium Rectangle 300 x 250 R320.00
    Desktop Billboard 950 x 31; Expanding to 950 x 250 R500.00
    Mobile Top Banner 320 x 50 R100.00
    Mobile Billboard 300 x 250 R320.00
    Mobile App Top Banner 220 x 40, 320 x 50 R150.00
    Mobile App Billboard 300 x 250 R320.00
    Tablet App Leaderboard 728 x 90 R335.00
    Table App Halfpage 300 x 600 R335.00
    Tablet App Medium Rectangle 300 x 250 R335.00
    Desktop Homepage Takeover 1280 x 800; 728 x 90; 300 x 600; 300 x 250 POR
    Section Takeover All banners + background skin (728 x 90; 300 x 600; 300 x 250; 320 x 50 + 1440 x 900) POR
    Desktop Homepage Takeover 1280 x 800; 728 x 90; 300 x 600; 300 x 250 POR
    Mobile Homepage Takeover 300 x 50; 120 x 20 POR
    Desktop Mobile Homepage Takeover All available sizes POR
    Email Newsletter Medium Rectangle Available on request, please contact Ads24 POR
    Email Promo Mailers Available on request, please contact Ads24 POR
    Rich Media Options Available on request, please contact Ads24 POR
    Custom Solutions Available on request, please contact Ads24 POR
    Social Media Available on request, please contact Ads24 POR
    Content Opportunities Available on request, please contact Ads24 POR
    Desktop Retail Bar 12 products - 250 characters, URL, Pictures POR
    ROP Booking Deadline ROP Material Deadline Inserts Booking Deadline Inserts Material Deadline Inserts Delivery Adress Inserts Delivery Contacts
    2 days prior 12h00 1 day prior 12h00 1 week prior 2-4 working days prior WC: Paarl Coldset, 5 Lynx Road, Paarden Island, Cape Town, 7420 (021) 514 5503
      • Age

        Education

        36% Matric
        4% Certificate
        12% Degree
        4% Postgrad

        Employment Status

        Gender

        42%
        Female
        58%
        Male

        Household Income Detailed

        Personal Income Detailed

        Personal Income Groups

        Purchase Decision Status

        Race

        Region

        SEM Condensed

        SEM

      • Age

        Gender

        68%
        Female
        32%
        Male

        Internet Accessing From

        Marital Status

        Personal Income Detailed

        Purchase Decision Status

        Region

        Work Status

        Source: PAMS 2019 / Narrative July 2020/ ABC Q1 / Facebook July 2020 / Twitter July 2020 / Instagram July 2020

      For a customised map or a breakdown by stores, please contact our sales team: