Shopping
Responsibility

66%

Average
household income

R20,175

Average
personal income

R9,827

If you are interested in other publications that target this community, look at:

Source: PAMS 2018 / Narrative Oct / ABC Q3 / Facebook Oct / Twitter Oct

    • AIR
      44,000
      Combined
      UB’s
      2,159,907
      Social
      Engagement
      244,765
    • AIR
      44,000
      Circulation
      8,595
      Language
      Afrikaans
      Frequency
      Weekly
      Days
      • Fri
      Format
      • Broadsheet
      Free/sold
      Sold
      Verification
      Claimed
    • Mobile
      Mobile
      UB’s
      1,645,564
      Mobile
      page views
      29,785,298
      Mobile
      visits
      7,684,162
      Mobile
      visit duration
      00:05:00

      Personal Computer
      PC
      UB's
      492,659
      PC
      page views
      6,165,243
      PC
      visits
      1,597,374
      PC
      visit duration
      00:06:06

      Combined
      Combined UB's
      2,159,907
      Combined page views
      35,962,616
      Combined visits
      9,007,283
      Combined visit duration
      00:05:35

      Social
      likes
      184,354
      followers
      60,411
      followers
      -

      Website
    Section Publication Day Format BW FC
    Die Burger Oos & Wes Fri B/Sheet R169.00 R237.00
    Die Burger Oos Fri B/Sheet R53.00 R95.00
    Burger Oos Naweek Fri Tabloid R53.00 R95.00
    Size Size Bracket Rate
    Tabloid 1 - 8 Pg R677.00
    Tabloid 8 - 16 Pg R677.00
    Tabloid 16 - 24 Pg R699.00
    Tabloid 24 - 32 Pg R721.00
    Tabloid 32 - 40 Pg R751.00
    Tabloid 40 - 48 Pg R768.00
    Tabloid 48 - 56 Pg R783.00
    Tabloid 56 - 64 Pg R813.00
    Premium Ad Unit Pixels CPM Rate (R)
    Desktop Leaderboard 728 x 90 R290.00
    Desktop Half Page 300 x 600 R375.00
    Desktop Medium Rectangle 300 x 250 R320.00
    Desktop Billboard 950 x 31; Expanding to 950 x 250 R500.00
    Mobile Top Banner 320 x 50 R100.00
    Mobile Billboard 300 x 250 R320.00
    Mobile App Top Banner 220 x 40, 320 x 50 R150.00
    Mobile App Billboard 300 x 250 R320.00
    Tablet App Leaderboard 728 x 90 R335.00
    Table App Halfpage 300 x 600 R335.00
    Tablet App Medium Rectangle 300 x 250 R335.00
    Desktop Homepage Takeover 1280 x 800; 728 x 90; 300 x 600; 300 x 250 POR
    Section Takeover All banners + background skin (728 x 90; 300 x 600; 300 x 250; 320 x 50 + 1440 x 900) POR
    Desktop Homepage Takeover 1280 x 800; 728 x 90; 300 x 600; 300 x 250 POR
    Mobile Homepage Takeover 300 x 50; 120 x 20 POR
    Desktop Mobile Homepage Takeover All available sizes POR
    Email Newsletter Medium Rectangle Available on request, please contact Ads24 POR
    Email Promo Mailers Available on request, please contact Ads24 POR
    Rich Media Options Available on request, please contact Ads24 POR
    Custom Solutions Available on request, please contact Ads24 POR
    Social Media Available on request, please contact Ads24 POR
    Content Opportunities Available on request, please contact Ads24 POR
    Desktop Retail Bar 12 products - 250 characters, URL, Pictures POR
      • Age

        Education

        35% Matric
        5% Certificate
        7% Degree
        4% Postgrad

        Employment Status

        Gender

        59%
        Female
        41%
        Male

        Household Income Detailed

        Personal Income Detailed

        Personal Income Groups

        Purchase Decision Status

        Race

        Region

        SEM Condensed

        SEM

      • Age

        Gender

        68%
        Female
        32%
        Male

        Household Income

        Internet Accessing From

        Marital Status

        Purchase Decision Status

        Region

        Work Status

        Source: PAMS 2018 / Narrative Oct / ABC Q3 / Facebook Oct / Twitter Oct

      For a customised map or a breakdown by stores, please contact our sales team: