Shopping
Responsibility

60%

Average
household income

R15,867

Average
personal income

R6,742

If you are interested in other publications that target this community, look at:

Source: PAMS 2018 / Narrative Oct / ABC Q3 / Facebook Oct / Twitter Oct / Instagram Oct

    • AIR
      3,715,000
      Combined
      UB’s
      962,930
      Social
      Engagement
      2,208,632
    • AIR
      3,715,000
      Circulation
      25,435
      Language
      English
      Frequency
      Monthly
      Days
      • Mid-Month
      Format
      • Magazine
      Free/sold
      Sold
      Verification
      ABC
    • Mobile
      Mobile
      UB’s
      856,631
      Mobile
      page views
      10,178,944
      Mobile
      visits
      4,096,207
      Mobile
      visit duration
      00:02:39

      Personal Computer
      PC
      UB's
      105,333
      PC
      page views
      3,248,198
      PC
      visits
      634,773
      PC
      visit duration
      00:06:34

      Combined
      Combined UB's
      962,930
      Combined page views
      13,451,477
      Combined visits
      4,756,836
      Combined visit duration
      00:03:10

      Social
      likes
      1,485,448
      followers
      552,701
      followers
      170,483

      Website
    Size Standard Positions Rate Advertorials Rate
    DPS R 109,673 R126,126
    Full Page R 54,842 R63,063
    1/2 Page R 41,937
    1/3 Page R 36,645
    2/3 Page R 47,114
    1/4 Page R 31,416
    Section Rate
    Inside Front Cover DPS R 137,093.00
    Inside Front Cover FP R 68,555.00
    Inside Back Cover R 65,804.00
    Outside Back Cover R 76,776.00
    Insert Type Insert Size InsertRate 1000
    Loose Insert Single Page R 473.00
    Loose Insert 4 Page R 651.00
    Loose Insert 6 - 8 Page R 772.00
    Loose Insert 12 Page R 861.00
    Loose Insert 16 - 20 Page R 977.00
    Loose Insert 24 Page R 1,118.00
    Loose Insert 32 Page R 1,313.00
    Loose Insert 48 Page R 1,575.00
    Loose Insert 52 Page R 1,717.00
    Bound In Single Page R 572.00
    Bound In 4 Page R 782.00
    Bound In 6 - 8 Page R 929.00
    Bound In 12 Page R 1,071.00
    Bound In 16 - 20 Page R 1,181.00
    Bound In Subsribers (subject to postage where applicable) R 2,777.00
    Action Rate * Carrying Fee R 473.00
    Action Rate Machine / Hand Insertion (random) R 320.00
    Action Rate Machine/ Hand insertion (specific page) R 425.00
    Action Rate * Paste / Glue-on (specific page) R 998.00
    Action Rate Bagging (contributio R 273.00
    Action Rate Bagging (with hand insertion) R 1,008.00
    Issue Date On Sale Promo / Advertorial Booking Deadline Advertising Booking Deadline Advertising material Deadline Inserts to Printers
    Mar 2019 22 Feb 2019 14 Jan 2019 06 Feb 2019 11 Feb 2019 13 Feb 2019
    Apr 2019 22 Mar 2019 18 Feb 2019 06 Mar 2019 11 Mar 2019 13 Mar 2019
    May 2019 26 Apr 2019 18 Mar 2019 10 Apr 2019 15 Apr 2019 17 Apr 2019
    Jun 2019 24 May 2019 22 Apr 2019 08 May 2019 13 May 2019 15 May 2019
    Jul 2019 21 Jun 2019 13 May 2019 05 Jun 2019 10 Jun 2019 12 Jun 2019
    Aug 2019 26 Jul 2019 17 Jun 2019 10 Jul 2019 15 Jul 2019 17 Jul 2019
    Sep 2019 23 Aug 2019 15 Jul 2019 07 Aug 2019 12 Aug 2019 14 Aug 2019
    Oct 2019 20 Sep 2019 19 Aug 2019 04 Sep 2019 09 Sep 2019 11 Sep 2019
    Nov 2019 25 Oct 2019 16 Sep 2019 09 Oct 2019 14 Oct 2019 16 Oct 2019
    Dec 2019 22 Nov 2019 14 Oct 2019 06 Nov 2019 11 Nov 2019 13 Nov 2019
    Jan 2019 20 Dec 2019 18 Nov 2019 04 Dec 2019 09 Dec 2019 11 Dec 2019
    Size Type area (mm) Height & Width Trim (mm) Height & Width Bleed (mm) Height & Width
    DPS 240 x 372 276 x 420 282 x 426
    Full Page 240 x 186 276 x 210 282 x 216
    1/2 Page (Vertical) 240 x 93 276 x 105 282 x 111
    1/2 Page (Horizontal) 120 x 186 138 x 210 144 x 216
    1/3 Page (Vertical) 240 x 62 276 x 70 282 x 76
    1/3 Page (Horizontal) 80 x 186 92 x 210 98 x 216
    2/3 Page (Vertical) 240 x 124 276 x 140 282 x 146
    2/3 Page (Horizontal) 160 x 186 184 x 210 190 x 216
    1/4 Page 55 x 186 70 x 210 76 x 216
    Premium Ad Unit Pixels CPM Rate (R)
    Desktop Leaderboard 728 x 90 R290.00
    Desktop Half Page 300 x 600 R375.00
    Desktop Medium Rectangle 300 x 250 R320.00
    Mobile Top Banner 120 x 20 - 300 x 50 R100.00
    Mobile Billboard 300 x 250 R320.00
    Desktop Homepage Takeover 320 x 600, 728 x 90, 300 x 250, 1440 x 750 (background skin) R20,000.00
    Mobile Homepage Takeover 320 x 100, 300 x 100, 300 x 250 R45,000.00
    Desktop and Mobile Homepage Takeover All banners + background skin R50,000.00
    Section Takeover All banners + background skin POR
    Social Media Available on request, please contact Ads24 POR
    Rich Media Options Available on request, please contact Ads24 No additional cost
    Custom Solutions Available on request, please contact Ads24 POR
    Content Opportunities Available on request, please contact Ads24 POR
      • Age

        Education

        39% Matric
        4% Certificate
        4% Degree
        2% Postgrad

        Employment Status

        Gender

        0%
        Female
        0%
        Male

        Household Income Detailed

        Personal Income Detailed

        Personal Income Groups

        Purchase Decision Status

        Race

        Region

        SEM Condensed

        SEM

      • Age

        Gender

        11%
        Female
        89%
        Male

        Household Income

        Internet Accessing From

        Marital Status

        Purchase Decision Status

        Region

        Work Status

        Source: PAMS 2018 / Narrative Oct / ABC Q3 / Facebook Oct / Twitter Oct / Instagram Oct

      For a customised map or a breakdown by stores, please contact our sales team: