Gender

Women
14%
Men
86%

Average
household income

Average: R15,867

Average
personal income

Average: R6,742

If you are interested in other publications that target this community, look at

Source: PAMS 2017 / Effective Measure November / ABC Q3 / Facebook November / Twitter November / Instagram November
    • AIR

      3,715,000

      Combined UB’s

      572,749


      Social Engagement

      2,010,608

    • AIR
      3,715,000

      Circulation
      25,435

      Language
      English

      Frequency
      Monthly

      Days
      • Mid-Month

      Format
      • Magazine

      Free/sold
      Sold

      Verification
      ABC

    • Mobile

      Mobile
      UB’s

      465,120

      Mobile
      page views

      6,437,035

      Mobile
      visits

      2,353,289

      Mobile
      visit duration

      00:03:27


      Personal Computer

      PC
      UB's

      116,211

      PC
      page views

      2,211,060

      PC
      visits

      663,825

      PC
      visit duration

      00:05:57


      Combined

      Combined UB's
      572,749

      Combined page views
      8,648,887

      Combined visits
      3,018,390

      Combined visit duration
      00:04:00


      Social

      likes
      1,416,540

      followers
      479,404

      followers
      114,664


      Website

    Rates & Sizes

    Size Standard Positions Rate Advertorials Rate
    DPS
    Full Page
    1/2 Page
    1/3 Page
    2/3 Page
    1/4 Page
    DPS
    Full Page
    Inside Front Cover DPS
    Inside Front Cover FP
    Inside Back Cover
    Outside Back Cover
    Section Rate
    Inside Front Cover DPS R 130,565.00
    Inside Front Cover FP R 65,290.00
    Inside Back Cover R 62,670.00
    Outside Back Cover R 73,120.00
    Insert Type Insert Size InsertRate 1000
    Loose Insert Single Page R 450.00
    Loose Insert 4 Page R 620.00
    Loose Insert 6 - 8 Page R 735.00
    Loose Insert 12 Page R 820.00
    Loose Insert 16 - 20 Page R 930.00
    Loose Insert 24 Page R 1,065.00
    Loose Insert 32 Page R 1,250.00
    Loose Insert 48 Page R 1,500.00
    Loose Insert 52 Page R 1,635.00
    Bound In Single Page R 545.00
    Bound In 4 Page R 745.00
    Bound In 6 - 8 Page R 885.00
    Bound In 12 Page R 1,020.00
    Bound In 16 - 20 Page R 1,125.00
    Bound In Subsribers (subject to postage where applicable) R 2,645.00
    Action Rate * Carrying Fee R 450.00
    Action Rate Machine / Hand Insertion (random) R 305.00
    Action Rate Machine/ Hand insertion (specific page) R 405.00
    Action Rate * Paste / Glue-on (specific page) R 950.00
    Action Rate Bagging (contributio R 260.00
    Action Rate Bagging (with hand insertion) R 960.00
    Issue Date On Sale Promo / Advertorial Booking Deadline Advertising Booking Deadline Advertising material Deadline Inserts to Printers
    Nov 2018 26 Oct 2018 24 Sep 2018 10 Oct 2018 15 Oct 2018 17 Oct 2018
    Dec 2018 23 Nov 2018 22 Oct 2018 07 Nov 2018 12 Nov 2018 14 Oct 2018
    Jan 2019 21 Dec 2018 19 Nov 2018 05 Dec 2018 10 Dec 2018 12 Dec 2018
    Feb 2019 25 Jan 2019 10 Dec 2018 09 Jan 2019 14 Jan 2019 16 Jan 2019
    Mar 2019 22 Feb 2019 14 Jan 2019 06 Feb 2019 11 Feb 2019 13 Feb 2019
    Apr 2019 22 Mar 2019 18 Feb 2019 06 Mar 2019 11 Mar 2019 13 Mar 2019
    May 2019 26 Apr 2019 18 Mar 2019 10 Apr 2019 15 Apr 2019 17 Apr 2019
    Jun 2019 24 May 2019 22 Apr 2019 08 May 2019 13 May 2019 15 May 2019
    Jul 2019 21 Jun 2019 13 May 2019 05 Jun 2019 10 Jun 2019 12 Jun 2019
    Aug 2019 26 Jul 2019 17 Jun 2019 10 Jul 2019 15 Jul 2019 17 Jul 2019
    Sep 2019 23 Aug 2019 15 Jul 2019 07 Aug 2019 12 Aug 2019 14 Aug 2019
    Oct 2019 20 Sep 2019 19 Aug 2019 04 Sep 2019 09 Sep 2019 11 Sep 2019
    Nov 2019 25 Oct 2019 16 Sep 2019 09 Oct 2019 14 Oct 2019 16 Oct 2019
    Dec 2019 22 Nov 2019 14 Oct 2019 06 Nov 2019 11 Nov 2019 13 Nov 2019
    Jan 2020 20 Dec 2019 18 Nov 2019 04 Dec 2019 09 Dec 2019 11 Dec 2019
    Size Type area (mm) Height & Width Trim (mm) Height & Width Bleed (mm) Height & Width
    DPS 240 x 372 276 x 420 282 x 426
    Full Page 240 x 186 276 x 210 282 x 216
    1/2 Page (Vertical) 240 x 93 276 x 105 282 x 111
    1/2 Page (Horizontal) 120 x 186 138 x 210 144 x 216
    1/3 Page (Vertical) 240 x 62 276 x 70 282 x 76
    1/3 Page (Horizontal) 80 x 186 92 x 210 98 x 216
    2/3 Page (Vertical) 240 x 124 276 x 140 282 x 146
    2/3 Page (Horizontal) 160 x 186 184 x 210 190 x 216
    1/4 Page 55 x 186 70 x 210 76 x 216
    Premium Ad Unit Pixels CPM Rate (R)
    Desktop Leaderboard 728 x 90 R290.00
    Desktop Half Page 300 x 600 R375.00
    Desktop Medium Rectangle 300 x 250 R320.00
    Mobile Top Banner 120 x 20 - 300 x 50 R100.00
    Mobile Billboard 300 x 250 R320.00
    Desktop Homepage Takeover 320 x 600, 728 x 90, 300 x 250, 1440 x 750 (background skin) R20,000.00
    Mobile Homepage Takeover 320 x 100, 300 x 100, 300 x 250 R45,000.00
    Desktop and Mobile Homepage Takeover All banners + background skin R50,000.00
    Section Takeover All banners + background skin POR
    Social Media Available on request, please contact Ads24 POR
    Rich Media Options Available on request, please contact Ads24 No additional cost
    Custom Solutions Available on request, please contact Ads24 POR
    Content Opportunities Available on request, please contact Ads24 POR
    ROP Booking Deadline ROP Material Deadline Inserts Booking Deadline Inserts Material Deadline Inserts Delivery Adress Inserts Delivery Contacts
    - - - - Paarl Media Cape, 10 Freedom Way, Milnerton, Montague Gardens (021) 550 2522
      • Gender

        Publication

        Women
        14%
        Men
        86%
        Source: Effective Measure November / Facebook November / Twitter November / Instagram November
      • Gender

        Digital

        Male
        90%
        Female
        10%
        Source: PAMS 2017 / Effective Measure November / ABC Q3 / Facebook November / Twitter November / Instagram November

      For a customised map or a breakdown by stores, please contact our sales team: