Gender

Male
31%
Female
69%

Average
household income

Average: R13,625

Average
personal income

Average: R6,224

If you are interested in other publications that target this community, look at

Source: PAMS 2017 / Effective Measure August / ABC Q2 / Facebook August / Twitter August / Instagram August
    • Effective Reach Opportunity

      646,856

      AIR

      934,000

      Combined UB’s

      14,523


      Social Engagement

      120,465

    • AIR
      934,000

      Circulation
      88,523

      Language
      English
      Afrikaans

      Frequency
      2 X Monthly

      Days
      • Wed

      Format
      • Magazine

      Free/sold
      Sold

      Verification
      ABC

    • Mobile

      Mobile
      UB’s

      8,061

      Mobile
      page views

      12,496

      Mobile
      visits

      9,805

      Mobile
      visit duration

      00:01:25


      Personal Computer

      PC
      UB's

      6,462

      PC
      page views

      13,880

      PC
      visits

      9,046

      PC
      visit duration

      00:02:14


      Combined

      Combined UB's
      14,523

      Combined page views
      26,376

      Combined visits
      18,851

      Combined visit duration
      00:01:48


      Social

      likes
      112,592

      followers
      1,737

      followers
      6,136


      Website

    Rates & Sizes

    Size Standard Positions Rate Advertorials Rate
    DPSR63,555
    Full PageR31,790
    1/2 PageR20,650
    1/3 PageR12,700
    1/4 PageR9,535
    GiveawayR3,975
    Buyer's GuideR3,490
    DPSR80,450
    Full PageR40,225
    Section Rate
    Inside Front Cover FP R 36,545.00
    Inside Back Cover R 34,960.00
    Outside Back Cover R 39,745.00
    First DPS R 69,930.00
    Any Guaranteed FP R 34,960.00
    Insert Type Insert Size InsertRate 1000
    Loose Insert Single Page R 450.00
    Loose Insert 4 Page R 620.00
    Loose Insert 6 - 8 Page R 735.00
    Loose Insert 12 Page R 820.00
    Loose Insert 16 - 20 Page R 930.00
    Loose Insert 24 Page R 1,065.00
    Loose Insert 32 Page R 1,250.00
    Loose Insert 48 Page R 1,500.00
    Loose Insert 52 Page R 1,635.00
    Bound In Single Page R 545.00
    Bound In 4 Page R 745.00
    Bound In 6 - 8 Page R 885.00
    Bound In 12 Page R 1,020.00
    Bound In 16 - 20 Page R 1,125.00
    Bound In Subsribers (subject to postage where applicable) R 2,645.00
    Action Rate * Carrying Fee R 450.00
    Action Rate Machine / Hand Insertion (random) R 305.00
    Action Rate Machine/ Hand insertion (specific page) R 405.00
    Action Rate * Paste / Glue-on (specific page) R 950.00
    Action Rate Bagging (contributio R 260.00
    Action Rate Bagging (with hand insertion) R 960.00
    Issue Date On Sale Promo / Advertorial Booking Deadline Advertising Booking Deadline Advertising material Deadline Inserts to Printers
    07-Mar 02-Mar 05-Feb 05-Feb 16-Feb 19-Feb
    21-Mar 16-Mar 19-Feb 19-Feb 02-Mar 05-Mar
    04-Apr 29-Mar 02-Mar 02-Mar 15-Mar 16-Mar
    18-Apr 13-Apr 19-Mar 19-Mar 30-Mar 02-Apr
    02-May 26-Apr 30-Mar 30-Mar 12-Apr 13-Apr
    16-May 11-May 16-Apr 16-Apr 27-Apr 30-Apr
    30-May 25-May 30-Apr 30-Apr 11-May 14-May
    13-Jun 08-Jun 14-May 14-May 25-May 28-May
    27-Jun 22-Jun 28-May 28-May 08-Jun 11-Jun
    11-Jul 06-Jun 11-Jun 11-Jun 22-Jun 25-Jun
    25-Jul 20-Jun 25-Jun 25-Jun 06-Jul 09-Jul
    08-Aug 03-Aug 09-Jul 09-Jul 20-Jul 23-Jul
    22-Aug 17-Aug 23-Jul 23-Jul 03-Aug 06-Aug
    05-Sep 31-Aug 06-Aug 06-Aug 17-Aug 20-Aug
    19-Sep 14-Sep 20-Aug 20-Aug 31-Aug 03-Sep
    03-Oct 28-Sep 03-Sep 03-Sep 14-Sep 17-Sep
    17-Oct 12-Oct 17-Sep 17-Sep 28-Sep 01-Oct
    31-Oct 26-Oct 01-Oct 01-Oct 12-Oct 15-Oct
    14-Nov 09-Nov 15-Oct 15-Oct 26-Oct 29-Oct
    28-Nov 23-Nov 29-Oct 29-Oct 09-Nov 12-Nov
    12-Dec 07-Dec 12-Nov 12-Nov 23-Nov 26-Nov
    Size Type area (mm) Height & Width Trim (mm) Height & Width Bleed (mm) Height & Width
    DPS 258 x 380 275 x 420 285 x 430
    Full Page 258 x 190 275 x 210 285 x 220
    1/2 Page (Vertical) 258 x 92 275 x 105 285 x 115
    1/2 Page (Horizontal) 127 x 190 136 x 210 146 x 220
    1/3 Page (Vertical) 258 x 59 275 x 70 285 x 80
    1/3 Page (Horizontal) 84 x 190 94 x 210 104 x 220
    Premium Ad Unit Pixels CPM Rate (R)
    Desktop Leaderboard 728 x 90 R290.00
    Desktop Halfpage 300 x 600 R375.00
    Desktop Medium Rectangle 300 x 250 R320.00
    Desktop Billboard 950 x 31; expanding to 950 x 250 R500.00
    Mobile Top Banner 120 x 20, 300 x 50 R100.00
    Mobile Billboard 300 x 250 R320.00
    Desktop Homepage Takeover 1280 x 800; 728 x 90; 300 x 600; 300 x 250 POR
    Mobile Homepage Takeover 300 x 50; 120 x 20 POR
    Desktop and Mobile Homepage Takeover All available sizes POR
    Social Media Available on request, please contact Ads24 POR
    Rich Media Options Available on request, please contact Ads24 POR
    Custom Solutions Available on request, please contact Ads24 POR
    Content Opportunities Available on request, please contact Ads24 POR
    Email Promo mailers Available on request, please contact Ads24 POR
    ROP Booking Deadline ROP Material Deadline Inserts Booking Deadline Inserts Material Deadline Inserts Delivery Adress Inserts Delivery Contacts
    - - - - Paarl Media Cape, 10 Freedom Way, Milnerton, Montague Gardens (021) 550 2522
      • Gender

        Publication

        Male
        31%
        Female
        69%
        Source: Effective Measure August / Facebook August / Twitter August / Instagram August
      • Gender

        Digital

        Female
        62%
        Male
        38%
        Source: PAMS 2017 / Effective Measure August / ABC Q2 / Facebook August / Twitter August / Instagram August

      For a customised map or a breakdown by stores, please contact our sales team: