Average
household income

R13,625

Average
personal income

R6,224

If you are interested in other publications that target this community, look at:

Source: PAMS 2018 / Narrative June / ABC Q2 / Facebook Sept / Twitter Sept / Instagram Sept

    • AIR
      934,000
      Combined
      UB’s
      1,709,256
      Social
      Engagement
      133,043
    • AIR
      934,000
      Circulation
      85,978
      Language
      Afrikaans
      English
      Frequency
      2 X Monthly
      Days
      • Wed
      Format
      • Magazine
      Free/sold
      Sold
      Verification
      ABC
    • Mobile
      Mobile
      UB’s
      1,347,329
      Mobile
      page views
      24,316,032
      Mobile
      visits
      6,224,045
      Mobile
      visit duration
      00:05:11

      Personal Computer
      PC
      UB's
      384,620
      PC
      page views
      4,887,751
      PC
      visits
      1,215,746
      PC
      visit duration
      00:06:11

      Combined
      Combined UB's
      1,709,256
      Combined page views
      29,271,464
      Combined visits
      7,365,750
      Combined visit duration
      00:05:43

      Social
      likes
      126,349
      followers
      2,241
      followers
      8,379

      Website
    Size Standard Positions Rate Advertorials Rate
    DPS R 66,733 R84,473
    Full Page R 33,380 R42,236
    1/2 Page R 21,683
    1/3 Page R 13,335
    1/4 Page R 10,012
    Giveaway R 4,174
    Buyer's Guide R 3,665
    Section Rate
    Inside Front Cover FP R 38,372.00
    Inside Back Cover R 36,708.00
    Outside Back Cover R 41,732.00
    First DPS R 73,427.00
    Any Guaranteed FP R 36,708.00
    Insert Type Insert Size InsertRate 1000
    Loose Insert Single Page R 473.00
    Loose Insert 4 Page R 651.00
    Loose Insert 6 - 8 Page R 772.00
    Loose Insert 12 Page R 861.00
    Loose Insert 16 - 20 Page R 977.00
    Loose Insert 24 Page R 1,118.00
    Loose Insert 32 Page R 1,313.00
    Loose Insert 48 Page R 1,575.00
    Loose Insert 52 Page R 1,717.00
    Bound In Single Page R 572.00
    Bound In 4 Page R 782.00
    Bound In 6 - 8 Page R 929.00
    Bound In 12 Page R 1,071.00
    Bound In 16 - 20 Page R 1,181.00
    Bound In Subscribers (subject to postage where applicable) R 2,777.00
    Action Rate * Carrying Fee R 473.00
    Action Rate Machine / Hand Insertion (random) R 320.00
    Action Rate Machine/ Hand insertion (specific page) R 425.00
    Action Rate * Paste / Glue-on (specific page) R 998.00
    Action Rate Bagging (contribution) R 273.00
    Action Rate Bagging (with hand insertion) R 1,008.00
    Issue Date On Sale Promo / Advertorial Booking Deadline Advertising Booking Deadline Advertising material Deadline Inserts to Printers
    06 Mar 2019 01 Mar 2019 04 Feb 2019 04 Feb 2019 15 Feb 2019 18 Feb 2019
    20 Mar 2019 15 Mar 2019 18 Feb 2019 18 Feb 2019 01 Mar 2019 04 Mar 2019
    03 Apr 2019 29 Mar 2019 04 Mar 2019 04 Mar 2019 15 Mar 2019 18 Mar 2019
    17 Apr 2019 12 Apr 2019 18 Mar 2019 18 Mar 2019 29 Mar 2019 01 Apr 2019
    01 May 2019 26 Apr 2019 01 Apr 2019 01 Apr 2019 12 Apr 2019 12 Apr 2019
    15 May 2019 10 May 2019 15 Apr 2019 15 Apr 2019 26 Apr 2019 29 Apr 2019
    29 May 2019 24 May 2019 29 Apr 2019 29 Apr 2019 10 May 2019 13 May 2019
    12 Jun 2019 07 Jun 2019 13 May 2019 13 May 2019 24 May 2019 27 May 2019
    26 Jun 2019 21 Jun 2019 27 May 2019 27 May 2019 07 Jun 2019 10 Jun 2019
    10 Jul 2019 05 Jul 2019 10 Jun 2019 10 Jun 2019 21 Jun 2019 24 Jun 2019
    24 Jul 2019 19 Jul 2019 24 Jun 2019 24 Jun 2019 05 Jul 2019 08 Jul 2019
    07 Aug 2019 02 Aug 2019 08 Jul 2019 08 Jul 2019 19 Jul 2019 22 Jul 2019
    21 Aug 2019 16 Aug 2019 22 Jul 2019 22 Jul 2019 02 Aug 2019 02 Aug 2019
    04 Sep 2019 30 Aug 2019 05 Aug 2019 05 Aug 2019 16 Aug 2019 19 Aug 2019
    18 Sep 2019 13 Sep 2019 19 Aug 2019 19 Aug 2019 30 Aug 2019 02 Sep 2019
    02 Oct 2019 27 Sep 2019 02 Sep 2019 02 Sep 2019 13 Sep 2019 16 Sep 2019
    16 Oct 2019 11 Oct 2019 16 Sep 2019 16 Sep 2019 27 Sep 2019 30 Sep 2019
    30 Oct 2019 25 Oct 2019 30 Sep 2019 30 Sep 2019 11 Oct 2019 14 Oct 2019
    13 Nov 2019 08 Nov 2019 14 Oct 2019 14 Oct 2019 25 Oct 2019 28 Oct 2019
    27 Nov 2019 22 Nov 2019 28 Oct 2019 28 Oct 2019 08 Nov 2019 11 Nov 2019
    11 Dec 2019 06 Dec 2019 11 Nov 2019 11 Nov 2019 22 Nov 2019 25 Nov 2019
    Size Type area (mm) Height & Width Trim (mm) Height & Width Bleed (mm) Height & Width
    DPS 258 x 380 275 x 420 285 x 430
    Full Page 258 x 190 275 x 210 285 x 220
    1/2 Page (Vertical) 258 x 92 275 x 105 285 x 115
    1/2 Page (Horizontal) 127 x 190 136 x 210 146 x 220
    1/3 Page (Vertical) 258 x 59 275 x 70 285 x 80
    1/3 Page (Horizontal) 84 x 190 94 x 210 104 x 220
    Premium Ad Unit Pixels CPM Rate (R)
    Desktop Leaderboard 728 x 90 R290.00
    Desktop Halfpage 300 x 600 R375.00
    Desktop Medium Rectangle 300 x 250 R320.00
    Desktop Billboard 950 x 31; expanding to 950 x 250 R500.00
    Mobile Top Banner 120 x 20, 300 x 50 R100.00
    Mobile Billboard 300 x 250 R320.00
    Desktop Homepage Takeover 1280 x 800; 728 x 90; 300 x 600; 300 x 250 POR
    Mobile Homepage Takeover 300 x 50; 120 x 20 POR
    Desktop and Mobile Homepage Takeover All available sizes POR
    Social Media Available on request, please contact Ads24 POR
    Rich Media Options Available on request, please contact Ads24 POR
    Custom Solutions Available on request, please contact Ads24 POR
    Content Opportunities Available on request, please contact Ads24 POR
    Email Promo mailers Available on request, please contact Ads24 POR
    ROP Booking Deadline ROP Material Deadline Inserts Booking Deadline Inserts Material Deadline Inserts Delivery Adress Inserts Delivery Contacts
    - - - - Paarl Media Cape, 10 Freedom Way, Milnerton, Montague Gardens (021) 550 2522
      • 934 000

        AIR

        85 978

        Circulation

        Race

        Gender

        Age

        Gender

        69%
        Female
        31%
        Male

        Age

        Sem

        Education

        Sem

        Education

        35% Matric
        4% Certificate
        3% Degree
        1% Postgrad

        Shopping
        Responsibility

        71%

        Average
        HH Income

        R13,625.00

        Average
        Personal Income

        R6,224.00

        HH Income

        Employment

        Province

      • Race

        Gender

        Race

        Gender

        64%
        Female
        36%
        Male

        Age

        Married Status
        • Single (20%)
        • Married (68%)
        • Divorced (12%)
        Home
        • Own (57%)
        • Rent (30%)
        • Other (13%)
        Decision Maker
        • Main (37%)
        • Joint (52%)
        • Someone else (11%)
        Unique Browsers
        Frequency
        0% Mobile Screen Type
        Page Depth
        0Min 0Sec Time Spent Per Visit
        Unique Visits
        Page Views

        Social Media

        HH Income

        Employment

        Province

      For a customised map or a breakdown by stores, please contact our sales team: