Gender

Male
31%
Female
69%

Average
household income

Average: R13,625

Average
personal income

Average: R6,224

If you are interested in other publications that target this community, look at

Source: PAMS 2017 / Effective Measure August / ABC Q3 / Facebook November / Twitter November / Instagram November
    • AIR

      934,000

      Combined UB’s

      1,333,773


      Social Engagement

      122,901

    • AIR
      934,000

      Circulation
      87,262

      Language
      English
      Afrikaans

      Frequency
      2 X Monthly

      Days
      • Wed

      Format
      • Magazine

      Free/sold
      Sold

      Verification
      ABC

    • Mobile

      Mobile
      UB’s

      1,062,205

      Mobile
      page views

      19,954,960

      Mobile
      visits

      4,359,707

      Mobile
      visit duration

      00:05:36


      Personal Computer

      PC
      UB's

      280,976

      PC
      page views

      5,643,544

      PC
      visits

      1,298,226

      PC
      visit duration

      00:07:07


      Combined

      Combined UB's
      1,333,773

      Combined page views
      25,603,404

      Combined visits
      5,646,934

      Combined visit duration
      00:06:27


      Social

      likes
      114,311

      followers
      1,841

      followers
      6,749


      Website

    Rates & Sizes

    Size Standard Positions Rate Advertorials Rate
    DPS
    Full Page
    1/2 Page
    1/3 Page
    1/4 Page
    Giveaway
    Buyer's Guide
    DPS
    Full Page
    Inside Front Cover FP
    Inside Back Cover
    Outside Back Cover
    First DPS
    Any Guaranteed FP
    Section Rate
    Inside Front Cover FP R 36,545.00
    Inside Back Cover R 34,960.00
    Outside Back Cover R 39,745.00
    First DPS R 69,930.00
    Any Guaranteed FP R 34,960.00
    Insert Type Insert Size InsertRate 1000
    Loose Insert Single Page R 450.00
    Loose Insert 4 Page R 620.00
    Loose Insert 6 - 8 Page R 735.00
    Loose Insert 12 Page R 820.00
    Loose Insert 16 - 20 Page R 930.00
    Loose Insert 24 Page R 1,065.00
    Loose Insert 32 Page R 1,250.00
    Loose Insert 48 Page R 1,500.00
    Loose Insert 52 Page R 1,635.00
    Bound In Single Page R 545.00
    Bound In 4 Page R 745.00
    Bound In 6 - 8 Page R 885.00
    Bound In 12 Page R 1,020.00
    Bound In 16 - 20 Page R 1,125.00
    Bound In Subsribers (subject to postage where applicable) R 2,645.00
    Action Rate * Carrying Fee R 450.00
    Action Rate Machine / Hand Insertion (random) R 305.00
    Action Rate Machine/ Hand insertion (specific page) R 405.00
    Action Rate * Paste / Glue-on (specific page) R 950.00
    Action Rate Bagging (contributio R 260.00
    Action Rate Bagging (with hand insertion) R 960.00
    Issue Date On Sale Promo / Advertorial Booking Deadline Advertising Booking Deadline Advertising material Deadline Inserts to Printers
    14 Nov 2018 09 Nov 2018 15 Oct 2018 15 Oct 2018 26 Oct 2018 26 Oct 2018
    28 Nov 2018 22 Nov 2018 26 Oct 2018 26 Oct 2018 08 Nov 2018 08 Nov 2018
    12 Dec 2018 07 Dec 2018 12 Nov 2018 12 Nov 2018 23 Nov 2018 23 Nov 2018
    09 Jan 2019 04 Jan 2019 26 Nov 2018 26 Nov 2018 07 Dec 2019 07 Dec 2019
    23 Jan 2019 18 Jan 2019 17 Dec 2018 17 Dec 2018 04 Jan 2019 04 Jan 2019
    06 Feb 2019 01 Feb 2019 07 Jan 2019 07 Jan 2019 18 Jan 2019 21 Jan 2019
    20 Feb 2019 15 Feb 2019 21 Jan 2019 21 Jan 2019 01 Feb 2019 04 Feb 2019
    06 Mar 2019 01 Mar 2019 04 Feb 2019 04 Feb 2019 15 Feb 2019 18 Feb 2019
    20 Mar 2019 15 Mar 2019 18 Feb 2019 18 Feb 2019 01 Mar 2019 04 Mar 2019
    03 Apr 2019 29 Mar 2019 04 Mar 2019 04 Mar 2019 15 Mar 2019 18 Mar 2019
    17 Apr 2019 12 Apr 2019 18 Mar 2019 18 Mar 2019 29 Mar 2019 01 Apr 2019
    01 May 2019 26 Apr 2019 01 Apr 2019 01 Apr 2019 12 Apr 2019 12 Apr 2019
    15 May 2019 10 May 2019 15 Apr 2019 15 Apr 2019 26 Apr 2019 29 Apr 2019
    29 May 2019 24 May 2019 29 Apr 2019 29 Apr 2019 10 May 2019 13 May 2019
    12 Jun 2019 07 Jun 2019 13 May 2019 13 May 2019 24 May 2019 27 May 2019
    26 Jun 2019 21 Jun 2019 27 May 2019 27 May 2019 07 Jun 2019 10 Jun 2019
    10 Jul 2019 05 Jul 2019 10 Jun 2019 10 Jun 2019 21 Jun 2019 24 Jun 2019
    24 Jul 2019 19 Jul 2019 24 Jun 2019 24 Jun 2019 05 Jul 2019 08 Jul 2019
    07 Aug 2019 02 Aug 2019 08 Jul 2019 08 Jul 2019 19 Jul 2019 22 Jul 2019
    21 Aug 2019 16 Aug 2019 22 Jul 2019 22 Jul 2019 02 Aug 2019 02 Aug 2019
    04 Sep 2019 30 Aug 2019 05 Aug 2019 05 Aug 2019 16 Aug 2019 19 Aug 2019
    18 Sep 2019 13 Sep 2019 19 Aug 2019 19 Aug 2019 30 Aug 2019 02 Sep 2019
    02 Oct 2019 27 Sep 2019 02 Sep 2019 02 Sep 2019 13 Sep 2019 16 Sep 2019
    16 Oct 2019 11 Oct 2019 16 Sep 2019 16 Sep 2019 27 Sep 2019 30 Sep 2019
    30 Oct 2019 25 Oct 2019 30 Sep 2019 30 Sep 2019 11 Oct 2019 14 Oct 2019
    13 Nov 2019 08 Nov 2019 14 Oct 2019 14 Oct 2019 25 Oct 2019 28 Oct 2019
    27 Nov 2019 22 Nov 2019 28 Oct 2019 28 Oct 2019 08 Nov 2019 11 Nov 2019
    11 Dec 2019 06 Dec 2019 11 Nov 2019 11 Nov 2019 22 Nov 2019 25 Nov 2019
    Size Type area (mm) Height & Width Trim (mm) Height & Width Bleed (mm) Height & Width
    DPS 258 x 380 275 x 420 285 x 430
    Full Page 258 x 190 275 x 210 285 x 220
    1/2 Page (Vertical) 258 x 92 275 x 105 285 x 115
    1/2 Page (Horizontal) 127 x 190 136 x 210 146 x 220
    1/3 Page (Vertical) 258 x 59 275 x 70 285 x 80
    1/3 Page (Horizontal) 84 x 190 94 x 210 104 x 220
    Premium Ad Unit Pixels CPM Rate (R)
    Desktop Leaderboard 728 x 90 R290.00
    Desktop Halfpage 300 x 600 R375.00
    Desktop Medium Rectangle 300 x 250 R320.00
    Desktop Billboard 950 x 31; expanding to 950 x 250 R500.00
    Mobile Top Banner 120 x 20, 300 x 50 R100.00
    Mobile Billboard 300 x 250 R320.00
    Desktop Homepage Takeover 1280 x 800; 728 x 90; 300 x 600; 300 x 250 POR
    Mobile Homepage Takeover 300 x 50; 120 x 20 POR
    Desktop and Mobile Homepage Takeover All available sizes POR
    Social Media Available on request, please contact Ads24 POR
    Rich Media Options Available on request, please contact Ads24 POR
    Custom Solutions Available on request, please contact Ads24 POR
    Content Opportunities Available on request, please contact Ads24 POR
    Email Promo mailers Available on request, please contact Ads24 POR
    ROP Booking Deadline ROP Material Deadline Inserts Booking Deadline Inserts Material Deadline Inserts Delivery Adress Inserts Delivery Contacts
    - - - - Paarl Media Cape, 10 Freedom Way, Milnerton, Montague Gardens (021) 550 2522
      • Gender

        Publication

        Male
        31%
        Female
        69%
        Source: Effective Measure August / Facebook November / Twitter November / Instagram November
      • Gender

        Digital

        Male
        32%
        Female
        68%
        Source: PAMS 2017 / Effective Measure August / ABC Q3 / Facebook November / Twitter November / Instagram November

      For a customised map or a breakdown by stores, please contact our sales team: