Shopping
Responsibility
60%
Average
household income
R15,867
Average
personal income
R6,742
If you are interested in other publications that target this community, look at:
Source: PAMS 2018 / Narrative Oct / ABC Q3 / Facebook Oct / Twitter Oct / Instagram Oct
-
Combined
Social
-
AIR
3,715,000
Circulation
25,435
Language
English
Frequency
Monthly
Days
Mid-Month
Format
Magazine
Free/sold
Sold
Verification
ABC
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Mobile
Mobile
UB’s856,631
Mobile
page views10,178,944
Mobile
visits4,096,207
Mobile
visit duration00:02:39
Personal Computer
PC
UB's105,333
PC
page views3,248,198
PC
visits634,773
PC
visit duration00:06:34
Combined
Combined UB's
962,930
Combined page views
13,451,477
Combined visits
4,756,836
Combined visit duration
00:03:10
Social
likes
1,485,448
followers
552,701
followers
170,483
Website
| Size | Standard Positions Rate | Advertorials Rate |
|---|---|---|
| DPS | R 109,673 | R126,126 |
| Full Page | R 54,842 | R63,063 |
| 1/2 Page | R 41,937 | |
| 1/3 Page | R 36,645 | |
| 2/3 Page | R 47,114 | |
| 1/4 Page | R 31,416 |
| Section | Rate |
|---|---|
| Inside Front Cover DPS | R 137,093.00 |
| Inside Front Cover FP | R 68,555.00 |
| Inside Back Cover | R 65,804.00 |
| Outside Back Cover | R 76,776.00 |
| Insert Type | Insert Size | InsertRate 1000 |
|---|---|---|
| Loose Insert | Single Page | R 473.00 |
| Loose Insert | 4 Page | R 651.00 |
| Loose Insert | 6 - 8 Page | R 772.00 |
| Loose Insert | 12 Page | R 861.00 |
| Loose Insert | 16 - 20 Page | R 977.00 |
| Loose Insert | 24 Page | R 1,118.00 |
| Loose Insert | 32 Page | R 1,313.00 |
| Loose Insert | 48 Page | R 1,575.00 |
| Loose Insert | 52 Page | R 1,717.00 |
| Bound In | Single Page | R 572.00 |
| Bound In | 4 Page | R 782.00 |
| Bound In | 6 - 8 Page | R 929.00 |
| Bound In | 12 Page | R 1,071.00 |
| Bound In | 16 - 20 Page | R 1,181.00 |
| Bound In | Subsribers (subject to postage where applicable) | R 2,777.00 |
| Action Rate | * Carrying Fee | R 473.00 |
| Action Rate | Machine / Hand Insertion (random) | R 320.00 |
| Action Rate | Machine/ Hand insertion (specific page) | R 425.00 |
| Action Rate | * Paste / Glue-on (specific page) | R 998.00 |
| Action Rate | Bagging (contributio | R 273.00 |
| Action Rate | Bagging (with hand insertion) | R 1,008.00 |
| Issue Date | On Sale | Promo / Advertorial Booking Deadline | Advertising Booking Deadline | Advertising material Deadline | Inserts to Printers |
|---|---|---|---|---|---|
| Mar 2019 | 22 Feb 2019 | 14 Jan 2019 | 06 Feb 2019 | 11 Feb 2019 | 13 Feb 2019 |
| Apr 2019 | 22 Mar 2019 | 18 Feb 2019 | 06 Mar 2019 | 11 Mar 2019 | 13 Mar 2019 |
| May 2019 | 26 Apr 2019 | 18 Mar 2019 | 10 Apr 2019 | 15 Apr 2019 | 17 Apr 2019 |
| Jun 2019 | 24 May 2019 | 22 Apr 2019 | 08 May 2019 | 13 May 2019 | 15 May 2019 |
| Jul 2019 | 21 Jun 2019 | 13 May 2019 | 05 Jun 2019 | 10 Jun 2019 | 12 Jun 2019 |
| Aug 2019 | 26 Jul 2019 | 17 Jun 2019 | 10 Jul 2019 | 15 Jul 2019 | 17 Jul 2019 |
| Sep 2019 | 23 Aug 2019 | 15 Jul 2019 | 07 Aug 2019 | 12 Aug 2019 | 14 Aug 2019 |
| Oct 2019 | 20 Sep 2019 | 19 Aug 2019 | 04 Sep 2019 | 09 Sep 2019 | 11 Sep 2019 |
| Nov 2019 | 25 Oct 2019 | 16 Sep 2019 | 09 Oct 2019 | 14 Oct 2019 | 16 Oct 2019 |
| Dec 2019 | 22 Nov 2019 | 14 Oct 2019 | 06 Nov 2019 | 11 Nov 2019 | 13 Nov 2019 |
| Jan 2019 | 20 Dec 2019 | 18 Nov 2019 | 04 Dec 2019 | 09 Dec 2019 | 11 Dec 2019 |
| Size | Type area (mm) Height & Width | Trim (mm) Height & Width | Bleed (mm) Height & Width |
|---|---|---|---|
| DPS | 240 x 372 | 276 x 420 | 282 x 426 |
| Full Page | 240 x 186 | 276 x 210 | 282 x 216 |
| 1/2 Page (Vertical) | 240 x 93 | 276 x 105 | 282 x 111 |
| 1/2 Page (Horizontal) | 120 x 186 | 138 x 210 | 144 x 216 |
| 1/3 Page (Vertical) | 240 x 62 | 276 x 70 | 282 x 76 |
| 1/3 Page (Horizontal) | 80 x 186 | 92 x 210 | 98 x 216 |
| 2/3 Page (Vertical) | 240 x 124 | 276 x 140 | 282 x 146 |
| 2/3 Page (Horizontal) | 160 x 186 | 184 x 210 | 190 x 216 |
| 1/4 Page | 55 x 186 | 70 x 210 | 76 x 216 |
| Premium Ad Unit | Pixels | CPM Rate (R) |
|---|---|---|
| Desktop Leaderboard | 728 x 90 | R290.00 |
| Desktop Half Page | 300 x 600 | R375.00 |
| Desktop Medium Rectangle | 300 x 250 | R320.00 |
| Mobile Top Banner | 120 x 20 - 300 x 50 | R100.00 |
| Mobile Billboard | 300 x 250 | R320.00 |
| Desktop Homepage Takeover | 320 x 600, 728 x 90, 300 x 250, 1440 x 750 (background skin) | R20,000.00 |
| Mobile Homepage Takeover | 320 x 100, 300 x 100, 300 x 250 | R45,000.00 |
| Desktop and Mobile Homepage Takeover | All banners + background skin | R50,000.00 |
| Section Takeover | All banners + background skin | POR |
| Social Media | Available on request, please contact Ads24 | POR |
| Rich Media Options | Available on request, please contact Ads24 | No additional cost |
| Custom Solutions | Available on request, please contact Ads24 | POR |
| Content Opportunities | Available on request, please contact Ads24 | POR |
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Age
Education
39% Matric4% Certificate4% Degree2% PostgradEmployment Status
Gender
0%Female0%MaleHousehold Income Detailed
Personal Income Detailed
Personal Income Groups
Purchase Decision Status
Race
Region
SEM Condensed
SEM
-
Age
Gender
11%Female89%MaleHousehold Income
Internet Accessing From
Marital Status
Purchase Decision Status
Region
Work Status
For a customised map or a breakdown by stores, please contact our sales team: