Shopping
Responsibility
60%
Average
household income
R15,867
Average
personal income
R6,742
If you are interested in other publications that target this community, look at:
Source: PAMS 2018 / Narrative Feb / ABC Q4 / Facebook Feb / Twitter Feb / Instagram Feb
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Combined
Social
-
AIR
3,715,000
Circulation
20,814
Language
English
Frequency
Monthly
Days
Mid-Month
Format
Magazine
Free/sold
Sold
Verification
ABC
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Mobile
Mobile
UB’s1,271,049
Mobile
page views11,036,653
Mobile
visits4,572,242
Mobile
visit duration00:02:26
Personal Computer
PC
UB's148,305
PC
page views3,061,738
PC
visits593,718
PC
visit duration00:06:13
Combined
Combined UB's
1,431,084
Combined page views
14,128,303
Combined visits
5,020,876
Combined visit duration
00:02:58
Social
likes
1,504,697
followers
598,085
followers
190,843
Website
| Size | Standard Positions Rate | Advertorials Rate |
|---|---|---|
| DPS | R 115,150 | R132,500 |
| Full Page | R 57,600 | R66,000 |
| 1/2 Page | R 44,000 | R |
| 1/3 Page | R 38,500 | R |
| 2/3 Page | R 49,500 | R |
| 1/4 Page | R 33,000 | R |
| Section | Rate |
|---|---|
| Inside Front Cover DPS | R 137,093.00 |
| Inside Front Cover FP | R 68,555.00 |
| Inside Back Cover | R 65,804.00 |
| Outside Back Cover | R 76,776.00 |
| Insert Type | Insert Size | InsertRate 1000 |
|---|---|---|
| Loose Insert | Single Page | R 500.00 |
| Loose Insert | 4 Page | R 680.00 |
| Loose Insert | 6 - 8 Page | R 810.00 |
| Loose Insert | 12 Page | R 900.00 |
| Loose Insert | 16 - 20 Page | R 1,025.00 |
| Loose Insert | 24 Page | R 1,180.00 |
| Loose Insert | 32 Page | R 1,380.00 |
| Loose Insert | 48 Page | R 1,650.00 |
| Loose Insert | 52 Page | R 1,800.00 |
| Bound In | Single Page | R 601.00 |
| Bound In | 4 Page | R 821.00 |
| Bound In | 6 - 8 Page | R 975.00 |
| Bound In | 12 Page | R 1,125.00 |
| Bound In | 16 - 20 Page | R 1,240.00 |
| Bound In | Subscribers (subject to postage where applicable) | R 2,916.00 |
| Action Rate | * Carrying Fee | R 450.00 |
| Action Rate | Machine / Hand Insertion (random) | R 340.00 |
| Action Rate | Machine/ Hand insertion (specific page) | R 450.00 |
| Action Rate | * Paste / Glue-on (specific page) | R 1,050.00 |
| Action Rate | Bagging (contribution) | R 287.00 |
| Action Rate | Bagging (with hand insertion) | R 1,060.00 |
| Issue Date | On Sale | Promo / Advertorial Booking Deadline | Advertising Booking Deadline | Advertising material Deadline | Inserts to Printers |
|---|---|---|---|---|---|
| Mar 2019 | 22 Feb 2019 | 14 Jan 2019 | 06 Feb 2019 | 11 Feb 2019 | 13 Feb 2019 |
| Apr 2019 | 22 Mar 2019 | 18 Feb 2019 | 06 Mar 2019 | 11 Mar 2019 | 13 Mar 2019 |
| May 2019 | 26 Apr 2019 | 18 Mar 2019 | 10 Apr 2019 | 15 Apr 2019 | 17 Apr 2019 |
| Jun 2019 | 24 May 2019 | 22 Apr 2019 | 08 May 2019 | 13 May 2019 | 15 May 2019 |
| Jul 2019 | 21 Jun 2019 | 13 May 2019 | 05 Jun 2019 | 10 Jun 2019 | 12 Jun 2019 |
| Aug 2019 | 26 Jul 2019 | 17 Jun 2019 | 10 Jul 2019 | 15 Jul 2019 | 17 Jul 2019 |
| Sep 2019 | 23 Aug 2019 | 15 Jul 2019 | 07 Aug 2019 | 12 Aug 2019 | 14 Aug 2019 |
| Oct 2019 | 20 Sep 2019 | 19 Aug 2019 | 04 Sep 2019 | 09 Sep 2019 | 11 Sep 2019 |
| Nov 2019 | 25 Oct 2019 | 16 Sep 2019 | 09 Oct 2019 | 14 Oct 2019 | 16 Oct 2019 |
| Dec 2019 | 22 Nov 2019 | 14 Oct 2019 | 06 Nov 2019 | 11 Nov 2019 | 13 Nov 2019 |
| Jan 2019 | 20 Dec 2019 | 18 Nov 2019 | 04 Dec 2019 | 09 Dec 2019 | 11 Dec 2019 |
| Size | Type area (mm) Height & Width | Trim (mm) Height & Width | Bleed (mm) Height & Width |
|---|---|---|---|
| DPS | 240 x 372 | 276 x 420 | 282 x 426 |
| Full Page | 240 x 186 | 276 x 210 | 282 x 216 |
| 1/2 Page (Vertical) | 240 x 93 | 276 x 105 | 282 x 111 |
| 1/2 Page (Horizontal) | 120 x 186 | 138 x 210 | 144 x 216 |
| 1/3 Page (Vertical) | 240 x 62 | 276 x 70 | 282 x 76 |
| 1/3 Page (Horizontal) | 80 x 186 | 92 x 210 | 98 x 216 |
| 2/3 Page (Vertical) | 240 x 124 | 276 x 140 | 282 x 146 |
| 2/3 Page (Horizontal) | 160 x 186 | 184 x 210 | 190 x 216 |
| 1/4 Page | 55 x 186 | 70 x 210 | 76 x 216 |
| Premium Ad Unit | Pixels | CPM Rate (R) |
|---|---|---|
| Desktop Leaderboard | 728 x 90 | R290.00 |
| Desktop Half Page | 300 x 600 | R375.00 |
| Desktop Medium Rectangle | 300 x 250 | R320.00 |
| Mobile Top Banner | 120 x 20 - 300 x 50 | R100.00 |
| Mobile Billboard | 300 x 250 | R320.00 |
| Desktop Homepage Takeover | 320 x 600, 728 x 90, 300 x 250, 1440 x 750 (background skin) | R20,000.00 |
| Mobile Homepage Takeover | 320 x 100, 300 x 100, 300 x 250 | R45,000.00 |
| Desktop and Mobile Homepage Takeover | All banners + background skin | R50,000.00 |
| Section Takeover | All banners + background skin | POR |
| Social Media | Available on request, please contact Ads24 | POR |
| Rich Media Options | Available on request, please contact Ads24 | No additional cost |
| Custom Solutions | Available on request, please contact Ads24 | POR |
| Content Opportunities | Available on request, please contact Ads24 | POR |
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Age
Education
39% Matric4% Certificate4% Degree2% PostgradEmployment Status
Gender
0%Female0%MaleHousehold Income Detailed
Personal Income Detailed
Personal Income Groups
Purchase Decision Status
Race
Region
SEM Condensed
SEM
-
Age
Gender
12%Female88%MaleHousehold Income
Internet Accessing From
Marital Status
Purchase Decision Status
Region
Work Status
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