Shopping
Responsibility
60%
Average
household income
R12,176
Average
personal income
R6,368
If you are interested in other publications that target this community, look at:
Source: PAMS 2019 / Narrative May / ABC Q1 / Facebook May / Twitter May / Instagram May
-
Combined
Social
-
AIR
3,968,000
Circulation
23,801
Language
English
Frequency
Monthly
Days
Mid-Month
Format
Magazine
Free/sold
Sold
Verification
ABC
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Mobile
Mobile
UB’s943,110
Mobile
page views11,903,021
Mobile
visits3,610,009
Mobile
visit duration00:02:27
Personal Computer
PC
UB's51,828
PC
page views1,557,284
PC
visits3,242,549
PC
visit duration00:05:42
Combined
Combined UB's
987,341
Combined page views
13,478,260
Combined visits
4,505,467
Combined visit duration
00:02:39
Social
likes
1,513,961
followers
62,800
followers
207,171
Website
| Size | Standard Positions Rate | Advertorials Rate |
|---|---|---|
| DPS | R 115,150 | R132,500 |
| Full Page | R 57,600 | R66,000 |
| 1/2 Page | R 44,000 | R |
| 1/3 Page | R 38,500 | R |
| 2/3 Page | R 49,500 | R |
| 1/4 Page | R 33,000 | R |
| Section | Rate |
|---|---|
| Inside Front Cover DPS | R 144,000.00 |
| Inside Front Cover FP | R 72,000.00 |
| Inside Back Cover | R 69,000.00 |
| Outside Back Cover | R 81,000.00 |
| Insert Type | Insert Size | InsertRate 1000 |
|---|---|---|
| Loose Insert | Single Page | R 500.00 |
| Loose Insert | 4 Page | R 680.00 |
| Loose Insert | 6 - 8 Page | R 810.00 |
| Loose Insert | 12 Page | R 900.00 |
| Loose Insert | 16 - 20 Page | R 1,025.00 |
| Loose Insert | 24 Page | R 1,180.00 |
| Loose Insert | 32 Page | R 1,380.00 |
| Loose Insert | 48 Page | R 1,650.00 |
| Loose Insert | 52 Page | R 1,800.00 |
| Bound In | Single Page | R 601.00 |
| Bound In | 4 Page | R 821.00 |
| Bound In | 6 - 8 Page | R 975.00 |
| Bound In | 12 Page | R 1,125.00 |
| Bound In | 16 - 20 Page | R 1,240.00 |
| Bound In | Subscribers (subject to postage where applicable) | R 2,916.00 |
| Action Rate | * Carrying Fee | R 450.00 |
| Action Rate | Machine / Hand Insertion (random) | R 340.00 |
| Action Rate | Machine/ Hand insertion (specific page) | R 450.00 |
| Action Rate | * Paste / Glue-on (specific page) | R 1,050.00 |
| Action Rate | Bagging (contribution) | R 287.00 |
| Action Rate | Bagging (with hand insertion) | R 1,060.00 |
| Issue Date | On Sale | Promo / Advertorial Booking Deadline | Advertising Booking Deadline | Advertising material Deadline | Inserts to Printers |
|---|---|---|---|---|---|
| Apr 2020 | 20 Mar 2020 | 17 Feb 2020 | 04 Mar 2020 | 09 Mar 2020 | 11 Mar 2020 |
| May 2020 | 24 Apr 2020 | 22 Mar 2020 | 08 Apr 2020 | 13 Apr 2020 | 15 Apr 2020 |
| Jun 2020 | 22 May 2020 | 20 Apr 2020 | 06 May 2020 | 11 May 2020 | 13 May 2020 |
| Jul 2020 | 19 Jun 2020 | 18 May 2020 | 03 Jun 2020 | 18 Jun 2020 | 10 Jun 2020 |
| Aug 2020 | 24 Jul 2020 | 22 Jun 2020 | 08 Jul 2020 | 13 Jul 2020 | 15 Jul 2020 |
| Sep 2020 | 21 Aug 2020 | 20 Jul 2020 | 05 Aug 2020 | 10 Aug 2020 | 12 Aug 2020 |
| Oct 2020 | 25 Sep 2020 | 24 Aug 2020 | 09 Sep 2020 | 14 Sep 2020 | 16 Sep 2020 |
| Nov 2020 | 23 Oct 2020 | 21 Sep 2020 | 07 Oct 2020 | 12 Oct 2020 | 14 Oct 2020 |
| Dec 2020 | 20 Nov 2020 | 19 Oct 2020 | 04 Nov 2020 | 09 Nov 2020 | 11 Oct 2020 |
| Jan 2021 | 18 Dec 2020 | 16 Nov 2020 | 02 Dec 2020 | 07 Dec 2020 | 12 Dec 2020 |
| Feb 2021 | 22 Jan 2021 | 14 Dec 2020 | 06 Jan 2021 | 04 Jan 2021 | 13 Jan 2021 |
| Mar 2021 | 26 Feb 2021 | 11 Jan 2021 | 03 Feb 2021 | 01 Feb 2021 | 10 Feb 2021 |
| Size | Type area (mm) Height & Width | Trim (mm) Height & Width | Bleed (mm) Height & Width |
|---|---|---|---|
| DPS | 240 x 372 | 276 x 420 | 282 x 426 |
| Full Page | 240 x 186 | 276 x 210 | 282 x 216 |
| 1/2 Page (Vertical) | 240 x 93 | 276 x 105 | 282 x 111 |
| 1/2 Page (Horizontal) | 120 x 186 | 138 x 210 | 144 x 216 |
| 1/3 Page (Vertical) | 240 x 62 | 276 x 70 | 282 x 76 |
| 1/3 Page (Horizontal) | 80 x 186 | 92 x 210 | 98 x 216 |
| 2/3 Page (Vertical) | 240 x 124 | 276 x 140 | 282 x 146 |
| 2/3 Page (Horizontal) | 160 x 186 | 184 x 210 | 190 x 216 |
| 1/4 Page | 55 x 186 | 70 x 210 | 76 x 216 |
| Section | Rate |
|---|---|
| Bagging with hand insertion on cover together with FP ad | R89,250 |
| Belly-band | R76,600 |
| False Cover | R231,000 |
| FP with glued on sample | R87,675 |
| Gate-fold | R157,500 |
| Section | Rate |
|---|---|
| Ed's Column | R31,500 |
| GladAfrica Championship | R122,700 |
| Letters to the Editor | R47,250 |
| My Dream Team | R88,060 |
| My Teammates | R174,000 |
| SA Players Abroad | R135,900 |
| SA Women's League | R174,000 |
| Secrets of the Stars | R54,600 |
| The month that was | R31,500 |
| Where are they now | R101,240 |
| Premium Ad Unit | Pixels | CPM Rate (R) |
|---|---|---|
| Desktop Leaderboard | 728 x 90 | R290.00 |
| Desktop Half Page | 300 x 600 | R375.00 |
| Desktop Medium Rectangle | 300 x 250 | R320.00 |
| Mobile Top Banner | 120 x 20 - 300 x 50 | R100.00 |
| Mobile Billboard | 300 x 250 | R320.00 |
| Desktop Homepage Takeover | 320 x 600, 728 x 90, 300 x 250, 1440 x 750 (background skin) | R20,000.00 |
| Mobile Homepage Takeover | 320 x 100, 300 x 100, 300 x 250 | R45,000.00 |
| Desktop and Mobile Homepage Takeover | All banners + background skin | R50,000.00 |
| Section Takeover | All banners + background skin | POR |
| Social Media | Available on request, please contact Ads24 | POR |
| Rich Media Options | Available on request, please contact Ads24 | No additional cost |
| Custom Solutions | Available on request, please contact Ads24 | POR |
| Content Opportunities | Available on request, please contact Ads24 | POR |
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Age
Education
40% Matric4% Certificate5% Degree3% PostgradEmployment Status
Gender
14%Female87%MaleHousehold Income Detailed
Personal Income Detailed
Personal Income Groups
Purchase Decision Status
Race
Region
SEM Condensed
SEM
-
Age
Gender
15%Female85%MaleInternet Accessing From
Marital Status
Personal Income Detailed
Purchase Decision Status
Region
Work Status
For a customised map or a breakdown by stores, please contact our sales team: