Shopping
Responsibility

66%

Average
household income

R16,820

Average
personal income

R8,093

If you are interested in other publications that target this community, look at:

Source: PAMS 2018 / Narrative Oct / ABC Q3 / Facebook Oct / Twitter Oct

    • AIR
      420,000
      Combined
      UB’s
      2,159,907
      Social
      Engagement
      244,765
    • AIR
      420,000
      Circulation
      35,701
      Circulation
      Saturday
      49,257
      Language
      Afrikaans
      Frequency
      Daily
      Days
        Monday - Saturday
      Format
      • Broadsheet
      Free/sold
      Sold
      Verification
      ABC
    • Mobile
      Mobile
      UB’s
      1,645,564
      Mobile
      page views
      29,785,298
      Mobile
      visits
      7,684,162
      Mobile
      visit duration
      00:05:00

      Personal Computer
      PC
      UB's
      492,659
      PC
      page views
      6,165,243
      PC
      visits
      1,597,374
      PC
      visit duration
      00:06:06

      Combined
      Combined UB's
      2,159,907
      Combined page views
      35,962,616
      Combined visits
      9,007,283
      Combined visit duration
      00:05:35

      Social
      likes
      184,354
      followers
      60,411
      followers
      -

      Website
    Areas
    Eastern Cape, Nothern Cape, Southern Cape, Western Cape - Inland, Western Cape - Peninsula
    Section Publication Day Format BW FC
    Die Burger Wes Monday - Friday B/Sheet R129.00 R200.00
    Die Burger Oos & Wes Fri B/Sheet R169.00 R237.00
    Regular Supplements Western Cape Monday - Friday Tabloid R129.00 R200.00
    Die Burger Wes Saterdag Sat B/Sheet R125.00 R192.00
    Section FC Rates
    Front Page Solus (10 x 10) 47 400.00
    Page 3 Solus (15 x 10) 53 325.00
    Page 5 (20 x 10) 59 250.00
    (Please consult Ads24 for availability on special positions)
    Size Size Bracket Rate
    Tabloid 1 - 8 Pg R711.00
    Tabloid 8 - 16 Pg R711.00
    Tabloid 16 - 24 Pg R734.00
    Tabloid 24 - 32 Pg R757.00
    Tabloid 32 - 40 Pg R789.00
    Tabloid 40 - 48 Pg R806.00
    Tabloid 48 - 56 Pg R822.00
    Tabloid 56 - 64 Pg R854.00
    Insert Splits Exact Areas
    Eastern Cape Eastern Cape
    Cape Town Cape Town
    Platteland & Boland Malmesbury to Springbok, Upington, Grabouw, Botriver, Caledon, Bredasdorp, Struisbaai, Villiersdorp.
    Suid Kaap Riversonderend to Plettenbergbaai, Oudtshoorn to Prins Albert, Beaufort-Wes
    Premium Ad Unit Pixels CPM Rate (R)
    Desktop Leaderboard 728 x 90 R290.00
    Desktop Half Page 300 x 600 R375.00
    Desktop Medium Rectangle 300 x 250 R320.00
    Desktop Billboard 950 x 31; Expanding to 950 x 250 R500.00
    Mobile Top Banner 320 x 50 R100.00
    Mobile Billboard 300 x 250 R320.00
    Mobile App Top Banner 220 x 40, 320 x 50 R150.00
    Mobile App Billboard 300 x 250 R320.00
    Tablet App Leaderboard 728 x 90 R335.00
    Table App Halfpage 300 x 600 R335.00
    Tablet App Medium Rectangle 300 x 250 R335.00
    Desktop Homepage Takeover 1280 x 800; 728 x 90; 300 x 600; 300 x 250 POR
    Section Takeover All banners + background skin (728 x 90; 300 x 600; 300 x 250; 320 x 50 + 1440 x 900) POR
    Desktop Homepage Takeover 1280 x 800; 728 x 90; 300 x 600; 300 x 250 POR
    Mobile Homepage Takeover 300 x 50; 120 x 20 POR
    Desktop Mobile Homepage Takeover All available sizes POR
    Email Newsletter Medium Rectangle Available on request, please contact Ads24 POR
    Email Promo Mailers Available on request, please contact Ads24 POR
    Rich Media Options Available on request, please contact Ads24 POR
    Custom Solutions Available on request, please contact Ads24 POR
    Social Media Available on request, please contact Ads24 POR
    Content Opportunities Available on request, please contact Ads24 POR
    Desktop Retail Bar 12 products - 250 characters, URL, Pictures POR
    ROP Booking Deadline ROP Material Deadline Inserts Booking Deadline Inserts Material Deadline Inserts Delivery Adress Inserts Delivery Contacts
    2 days prior 12h00 1 day prior 12h00 1 week prior 2?4 working days prior WC: Paarl Coldset, 5 Lynx Road, Paarden Island, Cape Town, 7420 (021) 514 5503
    EC: Paarl Coldset, Ton Vosloo Media Centre, Ivor-Benn Close, Cnr William Moffat Expressway, Fairview, Port Elizabeth, 6070 (041) 503 6140
      • Age

        Education

        37% Matric
        1% Certificate
        9% Degree
        8% Postgrad

        Employment Status

        Gender

        33%
        Female
        67%
        Male

        Household Income Detailed

        Personal Income Detailed

        Personal Income Groups

        Purchase Decision Status

        Race

        Region

        SEM Condensed

        SEM

      • Age

        Gender

        68%
        Female
        32%
        Male

        Household Income

        Internet Accessing From

        Marital Status

        Purchase Decision Status

        Region

        Work Status

        Source: PAMS 2018 / Narrative Oct / ABC Q3 / Facebook Oct / Twitter Oct

      For a customised map or a breakdown by stores, please contact our sales team: