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Gender

Male
51%
Female
49%

Average
household income

Average: R15,705

Average
personal income

Average: R5,224

If you are interested in other publications that target this community, look at

Source: PAMS 2017 / Effective Measure August / ABC Q2 / Facebook August / Twitter August / Instagram August

    • Effective Reach Opportunity

      488,804

      AIR

      747,000

      Combined UB’s

      175,529


      Social Engagement

      330,768

    • AIR
      747,000

      Circulation
      59,480

      Language
      Afrikaans

      Frequency
      Daily

      Days
        Monday - Friday

      Format
      • Tabloid

      Free/sold
      Sold

      Verification
      ABC

    • Mobile

      Mobile
      UB’s
      125,104

      Mobile
      page views
      1,433,189

      Mobile
      visits
      394,075

      Mobile
      visit duration
      00:04:06

      Personal Computer

      PC
      UB's
      50,425

      PC
      page views
      1,463,132

      PC
      visits
      231,932

      PC
      visit duration
      00:08:10

      Combined

      Combined UB's
      175,529

      Combined page views
      2,896,321

      Combined visits
      626,007

      Combined visit duration
      00:05:36

      Social

      likes
      307,016

      followers
      11,570

      followers
      12,182

      Website

      http://www.son.co.za

    Rates & Sizes

      Download Rates

    Distribution Areas

    Areas
    Eastern Cape, Southern Cape, Western Cape - Inland, Western Cape - Peninsula

    Section Publication Day Format BW FC
    Son Combined Monday - Friday Tabloid R150.00 R250.00
    Son Wes Monday - Friday Tabloid R150.00 R237.00
    Son Oos Monday - Friday Tabloid R35.00 R69.00

    Special Positions

    Section FC Rates
    Front Page Solus (10 x 8) 40 000.00
    Page 3 Solus (10 x 8) 30 000.00
    Page 5 (10 x 8) 25 000.00
    (Please consult Ads24 for availability on special positions)

    Size Size Bracket Rate
    Tabloid 1 - 64 Pg R599.00

    Size Size Bracket Rate
    Tabloid 1 - 64 Pg R 516.00

    Insert Splits Exact Areas
    Eastern Cape Eastern Cape
    Cape Town Cape Town
    Boland / Westcoast #STRING TOO LONG:305
    Southern Cape Riversonderend to Plettenbergbaai, Oudtshoorn to Prins Albert, Beaufort-Wes

    Premium Ad Unit Pixels CPM Rate (R)
    Desktop Leaderboard 728 x 90 R290.00
    Desktop Half Page 300 x 600 R375.00
    Desktop Medium Rectangle 300 x 250 R320.00
    Desktop Billboard 950 x 31; Expanding to 950 x 250 R500.00
    Mobile Top Banner 320 x 50 R100.00
    Mobile Top Billboard 300 x 250 R320.00
    Desktop Homepage Takeover 1280 x 800; 728 x 90; 300 x 600; 300 x 250 POR
    Mobile Homepage Takeover 300 x 50; 120 x 20 PPR
    Desktop and Mobile Homepage Takeover All available sizes POR
    Section Takeover All banners + background skin (728 x 90; 300 x 600; 300 x 250; 320 x 50 + 1440 x 900) POR
    Rich Media Options Available on request POR
    Custom Solutions Available on request, please contact Ads24 POR
    Social Media Available on request, please contact Ads24 POR
    Content Opportunities Available on request, please contact Ads24 POR
    Email Promo Mailers Available on request, please contact Ads24 POR

    Material & Insert Deadlines

    ROP Booking Deadline ROP Material Deadline Inserts Booking Deadline Inserts Material Deadline Inserts Delivery Adress Inserts Delivery Contacts
    2 days prior 12h00 1 day prior 12h00 1 week prior 2 to 4 working days prior WC: 5 Lynx Road, Paarden Island, 7405 (021) 514 5503
    EC: Ivor-Benn Close, William Moffet Drive, Fairview, Port Elizabeth (041) 503 6140

      • Gender

        Publication

        Male
        51%
        Female
        49%
        Source: Effective Measure August / Facebook August / Twitter August / Instagram August

      • Gender

        Digital

        Female
        58%
        Male
        42%
        Source: PAMS 2017 / Effective Measure August / ABC Q2 / Facebook August / Twitter August / Instagram August

      For a customised map or a breakdown by stores, please contact our sales team:

      In todays trend of consumers moving more and more to the digital consumption of news, Son is a shining light for old-fashioned journalism Andrew Koopman, Editor-in-Chief: Son

      Disclaimer: Ads24 makes use of various industry research tools to provide information to clients and media agencies. Although every effort is made to ensure the date presented is correct Ads24 cannot accept any liability for any errors or loss incurred by any party following the use of such data.

      2016 Ads24. All rights reserved. Ads24 is the national sales and trade marketing division for Media24 newspapers and their branded digital properties - Media24