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NEWSROOM
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Are Sunday newspapers still relevant in SA's media mix?
To begin to answer this question, we must first ask ourselves about consumer behaviour. Logically, media consumption differs between weekends and work days.
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NEWSROOMCredible news brands are essential in an era of fake news
Fake news has been sweeping across the world and it has hit our shores in a mini-tsunami. This is a big issue for news brands, whose credibility matters more than ever before.
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NEWSROOMNetNuus - bite sized news and snackable ads - by MJ Lourens
The concept of NetNuus came from our "big" sister company in the Naspers stable, Tencent, the internet giant based in China. We remodeled it for the local Afrikaans market. The name NetNuus originated from an app that Tencent created: News Headlines. The app features "just news" headlines in short with a major focus on video.
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NEWSROOMadvertising vs adtech
Digital has been a buzzword in the advertising fraternity for some time now. A fair portion of ad spend is being attributed to digital advertising, but is it being channelled in the right direction to get the best return on investment (ROI)? When advertisers put all their focus on getting the most eyeballs for their ad spend, often through programmatic buying, they get a false sense of ROI.
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NEWSROOMFood for Thought: Brand archetypes and the future of advertising
Renowned futurist, academic and innovation expert, Pieter Geldenhuys, explored the latest technology trends with a forward vision at Ads24's Food for Thought event, a morning of in-depth, interactive discussion, networking, socio-political and business insights and fascinating food. Ads24 provided food for thought and a networking opportunity for senior media industry professionals at this thought leadership event, at The Venue- Greenpark in Sandton on 25 May
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NEWSROOMFood for Thought: Ninety percent of what executives think comes from the media
Prof Nick Binedell gave the audience a lot to chew on at Ads24's morning of "Food for Thought". This thought leadership event at The Venue-Greenpark, Sandton on 25 May, doubled as a networking opportunity for senior media industry professionals. Binedell looked at socio-economic and political forces shaping business.
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NEWSROOMSundays are where South Africans get more bang for their buck
Sunday is when people are relaxed and, with their minds at ease, they can catch up on the news and absorb information effortlessly.
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NEWSROOMAds24 provides Food for Thought on the road to 2019
Following the success of last year's event Ads24s hosted its second "Food for Thought" at Hyde Park recently, in what is becoming much-anticipated annual fodder for the media industry’s top minds. For Ads24 the aim of the event is to challenge innovative thought among media professionals and to continue to inspire excellence in the industry, as it weathers tough economic times and adapts to new ways of presenting the news.