We are a niche grouping in the Media24 stable with an absolute focus on creating useful and relevant content for our reading market. Media publishers come to the table with huge, ready-built, relevant audiences, among them decision makers and trendsetters. We operate across platforms - from the lasting power of print to the immediacy of digital and social media postings. As well as across media creating video and podcast content as well as stories in all formats. We can reach our audience anywhere, anytime, and that makes us a valuable asset for any company or organisation wanting to reach existing and new customers.
We create bespoke, relevant content with a strong journalistic underpinning to deliver impact and influence for our clients and readers.
The speed at which tech and digital innovations are disrupting industry means the marketplace is constantly shifting - and brands and consumers alike are constantly under pressure to meet and adapt to those shifts. Ads24 has responded to brands and marketers' critical need for compelling content that meets the needs of both its readers and clients alike, by embracing the international trend of content marketing across its titles.
Following in the footsteps of international stalwarts The New York Times and The Guardian, Ads24's Content Hub is a dedicated platform for the distribution of consistent, relevant, and original quality content that can increase the reach of a brand's messaging and add long-term value to more traditional advertising efforts.
Designed to embrace content marketing - the Holy Grail of marketing in the 2020s - the Content Hub offers brands the opportunity to align with Ads24's award-winning titles, and to create strong brand associations that resonates with readers with trending topics, themes and entertainment.
Created by an experienced editorial team, the Hub produces quality branded content across Ads24's stable of news, entertainment and community-focused titles. Able to conceptualise and create content across formats and platforms, as well as do research and co-create with brands, the Hub offers brands a valuable tool for brands to use to cut through the clutter and add value to their clients' lives.