November has been a record month for Netwerk24 following the migration of popular Afrikaans lifestyle titles to the news channel.
The move, which saw 11 magazine titles added to the Netwerk24 channel, as well as regional news content for the news title Beeld, Die Burger, Volksblad and Rapport ̶ allowing our Afrikaans readers a broad array of their favourite quality reads, all behind a single paywall. The various platforms were also organised into accessible, easy-to-find sections. The outcome is an exciting one-stop hub for advertisers to appeal to diverse demographics.
The results have been staggering with weekly paid views reaching 2 232 123, the highest number in Netwerk24’s history. Another all-time high was reached with 725 017 (700 499 in app and 24 518 desktop) weekly unique browsers.
“We are very pleased with the success of the migration. The numbers speak volumes to reinforce our belief that we are forging a digital future for our much-loved and read magazine brands,” says Gaafele Mbele, Ads24’s Digital Sales Manager.
“The move has created a fantastic value proposition for advertisers who now have access to readers across a number of demographics ̶ from new mothers to grandmothers, caravaners and travellers to opinion makers and corporate executives ̶ all in the same place.”
The magazine titles that are now accessible on Netwerk24 are Huisgenoot, Sarie, Kuier, Tuis, Weg! and Weg! Ry & Sleep, Landbouweekblad, Baba en Kleuter, TV-Plus, Finweek and SA Jagter.
Advertisers can now tailor their campaigns across print, digital and social media channels to ensure they achieve as broad a reach as possible, also taking into account that the large number of community papers can take their message directly to targeted regions.
To find out more contact your Ads24 representative.
Remember to follow Ads24 @Ads24_News .
Ads24 reaches six in ten South Africans, including print and digital readers. Ads24 touches the lives of over a half of all South Africans adults. While it is important to identify the size and segment the audience, looking at how Ads24 engages with its readers, is equally as important.
Ads24 is part of the Media24 Group representing 97 newspaper titles. From Dailies to Sunday papers to locals, Ads24 reaches almost every target segment in South Africa, no small achievement in such a diverse country. The most exciting element is how these titles become part of the community that Ads24 serves.
A news reader is an engaged reader. Ads24 news brands play an important and unique role in the daily lives of their readers. Ads24 sees beyond the numbers, beyond the market segments, to connect with the people on a personal level. Ads24 has the stats, the numbers, but also the insights.
Issued on behalf of Ads24 by Stone Soup Public Relations
For further information, please contact Daya Coetzee
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