SEGMENT
READERSHIP

7 858 000

WEBSITE UNIQUE
BROWSERS

5 745 692

NETWERK24 APP
75 193

NETNUUS APP
105 150

  • 1.4 x
    more likely to be in a management position at work

  • 78%
    bank with one of the 5 major banks

  • 48%
    access the internet at least once a day

  • 1
    are responsible for household shopping

Demographics
Print

Gender

33%
Female
67%
Male

Age

HH Income

Digital

Gender

56%
Female
44%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Future Focuessed Tribe.

SEGMENT
READERSHIP

1 501 000

WEBSITE UNIQUE
BROWSERS

2 265 057

NETWERK24 APP
75 193

NETNUUS APP
105 150

  • 91%
    have a bank account

  • 41%
    read the business, economic or company news sections in newspapers

  • 2x
    more likely to have a motor vehicle in the household

  • 2.3x
    more likely to bank on their cellphones, computers or tablets

Demographics
Print

Gender

45%
Female
55%
Male

Age

HH Income

Digital

Gender

68%
Female
32%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Finance Savvy Tribe.

SEGMENT
READERSHIP

1 931 000

WEBSITE UNIQUE
BROWSERS

2 688 881

NETWERK24 APP
75 193

NETNUUS APP
105 150

  • 1.9x
    more likely to buy goods and services on their cellphones, computers or tablets

  • 64%
    responsible for the day-to-day household purchases

  • 61%
    are married or living with a partner

  • 53%
    have qualifications of matric and above

Demographics
Print

Gender

48%
Female
53%
Male

Age

HH Income

Digital

Gender

68%
Female
32%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Eco Sustainability Tribe.

SEGMENT
READERSHIP

6 038 000

WEBSITE UNIQUE
BROWSERS

5 215 235

NETWERK24 APP
75 193

  • 2.5 mil
    read the education sections and editions of newspapers

  • 1.5 mil
    spend at least 2 hours on the internet in an average day

  • 1.3x
    more likely to have studied after matric

  • 48%
    work full or part time

Demographics
Print

Gender

28%
Female
72%
Male

Age

HH Income

Digital

Gender

43%
Female
57%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Education Tribe.