SEGMENT
READERSHIP

7 858 000

WEBSITE UNIQUE
BROWSERS

4 654 890

NETWERK24 APP
69 370

NETNUUS APP
100 396

  • 1.4 x
    More likely to be in a management position at work

  • 78%
    bank with one of the 5 major banks

  • 48%
    access the internet at least once a day

  • 608 000
    buy goods or services on their cellphones, computers or tablets

Demographics
Print

Gender

33%
Female
67%
Male

Age

HH Income

Digital

Gender

28%
Female
20%
Male

Age

HH Income

Titles and Websites

These brands dominate in the Future Focussed Tribe.

SEGMENT
READERSHIP

1 501 000

WEBSITE UNIQUE
BROWSERS

1 787 133

NETWERK24 APP
69 370

NETNUUS APP
100 396

  • 1.8x
    More likely to drink filter coffee

  • 41%
    read the business, economic or company news sections in newspapers

  • 772 000
    personally own, use or maintain a motor vehicle

  • 2.3x
    more likely to bank on their cellphones, computers or tablets

Demographics
Print

Gender

45%
Female
55%
Male

Age

HH Income

Digital

Gender

28%
Female
35%
Male

Age

HH Income

Titles and Websites

These brands dominate in the Finance Savvy Tribe.

SEGMENT
READERSHIP

1 931 000

WEBSITE UNIQUE
BROWSERS

2 049 175

NETWERK24 APP
69 370

NETNUUS APP
100 396

  • 1.9x
    more likely to buy goods and services on their cellphones, computers or tablets

  • 64%
    responsible for the day-to-day household purchases

  • 66%
    do not own, use or maintain a car

  • 828 000
    work full or part time

Demographics
Print

Gender

48%
Female
53%
Male

Age

HH Income

Digital

Gender

32%
Female
34%
Male

Age

HH Income

Titles and Websites

These brands dominate in the Eco Sustainability Tribe.

SEGMENT
READERSHIP

6 038 000

WEBSITE UNIQUE
BROWSERS

4 358 449

NETWERK24 APP
69 370

  • 2.5 Mil
    read the education sections and editions of newspapers

  • 1.5 Mil
    spend at least 2 hours on the internet in an average day

  • 1.3x
    more likely to have studied after matric

  • 48%
    work full or part time

Demographics
Print

Gender

28%
Female
72%
Male

Age

HH Income

Digital

Gender

28%
Female
21%
Male

Age

HH Income

Titles and Websites

These brands dominate in the Education Tribe.