SEGMENT
READERSHIP

7 523 000

WEBSITE UNIQUE
BROWSERS

5 457 077

NETWERK24 APP
108 285

NETNUUS APP
107 902

  • 1.4x
    more likely to read the business section

  • 80%
    are banked

  • 64%
    access the internet at least once a day

  • 66%
    are responsible for household shopping

Demographics
Print

Gender

34%
Female
66%
Male

Age

HH Income

Digital

Gender

47%
Female
53%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Future Focuessed Tribe.

SEGMENT
READERSHIP

1 227 000

WEBSITE UNIQUE
BROWSERS

2 164 583

NETWERK24 APP
108 285

NETNUUS APP
107 902

  • 88%
    have a bank account

  • 34%
    read the business, economic or company news sections in newspapers

  • 2x
    more likely to have a motor vehicle in the household

  • 2x
    more likely to bank online

Demographics
Print

Gender

47%
Female
53%
Male

Age

HH Income

Digital

Gender

70%
Female
30%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Finance Savvy Tribe.

SEGMENT
READERSHIP

1 645 000

WEBSITE UNIQUE
BROWSERS

2 572 500

NETWERK24 APP
108 285

NETNUUS APP
107 902

  • 1.3x
    more likely to buy goods and services on their devices

  • 69%
    responsible for the day-to-day household purchases

  • 61%
    are married or living with a partner

  • 52%
    have qualifications of matric and above

Demographics
Print

Gender

53%
Female
47%
Male

Age

HH Income

Digital

Gender

70%
Female
30%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Eco Sustainability Tribe.

SEGMENT
READERSHIP

6 025 000

WEBSITE UNIQUE
BROWSERS

5 056 594

NETWERK24 APP
108 285

  • 2.7 mil
    read the education sections and editions of newspapers

  • 2.2 mil
    spend at least 2 hours on the internet in an average day

  • 1.3x
    more likely to have a postgrad qualification

  • 49%
    work full or part time

Demographics
Print

Gender

28%
Female
72%
Male

Age

HH Income

Digital

Gender

46%
Female
54%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Education Tribe.