SEGMENT
READERSHIP

6 445 000

WEBSITE UNIQUE
BROWSERS

4 804 204

NETWERK24 APP
115 328

NETNUUS APP
108 455

  • 1.5x
    more likely to read the business section

  • 80%
    are banked

  • 64%
    access the internet at least once a day

  • 65%
    are responsible for household shopping

Demographics
Print

Gender

33%
Female
67%
Male

Age

HH Income

Digital

Gender

47%
Female
53%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Future Focussed Tribe.

SEGMENT
READERSHIP

1 227 000

WEBSITE UNIQUE
BROWSERS

2 164 583

NETWERK24 APP
115 328

NETNUUS APP
108 455

  • 89%
    have a bank account

  • 34%
    read the business, economic or company news sections in newspapers

  • 2x
    more likely to have a motor vehicle in the household

  • 2x
    more likely to bank online

Demographics
Print

Gender

47%
Female
53%
Male

Age

HH Income

Digital

Gender

65%
Female
35%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Finance Savvy Tribe.

SEGMENT
READERSHIP

1 508 000

WEBSITE UNIQUE
BROWSERS

2 418 207

NETWERK24 APP
115 328

NETNUUS APP
108 455

  • 1.4x
    more likely to buy goods and services on their devices

  • 69%
    responsible for the day-to-day household purchases

  • 63%
    are married or living with a partner

  • 54%
    have qualifications of matric and above

Demographics
Print

Gender

53%
Female
47%
Male

Age

HH Income

Digital

Gender

65%
Female
35%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Eco Sustainability Tribe.

SEGMENT
READERSHIP

5 068 000

WEBSITE UNIQUE
BROWSERS

4 413 330

NETWERK24 APP
115 328

  • 2.3 mil
    read the education sections and editions of newspapers

  • 2.1 mil
    spend at least 2 hours on the internet in an average day

  • 1.3x
    more likely to have a postgrad qualification

  • 49%
    work full or part time

Demographics
Print

Gender

28%
Female
72%
Male

Age

HH Income

Digital

Gender

46%
Female
54%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Education Tribe.