79%
have a bank account
88%
use advertising when shopping and planning
63%
access the internet at least once a day
73%
have a smartphone
Gender
Age
HH Income
Gender
Age
Personal Income
1.4x
more likely to read the food and recipe section in the newspaper
84%
have a fridge or combination fridge freezer
88%
use advertising when shopping and planning
2.1x
more likely to have a dishwashing machine
Gender
Age
HH Income
Gender
Age
Personal Income
1.8x
more likely to read the travel section in the newspaper
33%
use or download apps on their phones
89%
have a bank account
1.7x
more likely to buy tickets online
Gender
Age
HH Income
Gender
Age
Personal Income
44%
read the health and wellness sections in newspapers
69%
are wholly or partially responsible for day-to-day household purchases
49%
are single
1.8 mil
use advertising when shopping and planning
Gender
Age
HH Income
Gender
Age
Personal Income
2.1 mil
read the entertainment, movie, TV, book review, culture and art sections in the newspaper
7.3 mil
use advertising in their shopping and planning
65%
have children under 19 year old living in the house
6.6 mil
are asked for their opinions and advice
Gender
Age
HH Income
Gender
Age
Personal Income