Life

1.4x
more likely to read the food and recipe section in the newspaper

84%
have a fridge or combination fridge freezer

88%
use advertising when shopping and planning

2.1x
more likely to have a dishwashing machine

1.8x
more likely to read the travel section in the newspaper

33%
use or download apps on their phones

89%
have a bank account

1.7x
more likely to buy tickets online

44%
read the health and wellness sections in newspapers

69%
are wholly or partially responsible for day-to-day household purchases

49%
are single

1.8 mil
use advertising when shopping and planning

2.1 mil
read the entertainment, movie, TV, book review, culture and art sections in the newspaper

7.3 mil
use advertising in their shopping and planning

65%
have children under 19 year old living in the house

6.6 mil
are asked for their opinions and advice