SEGMENT
READERSHIP
8 686 000
WEBSITE UNIQUE
BROWSERS
6 607 885
NETWERK24 APP
108 285
NETNUUS APP
107 902
-
80%
have a bank account -
89%
use advertising when shopping and planning -
63%
access the internet at least once a day -
73%
have a smartphone
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income
SEGMENT
READERSHIP
2 707 000
WEBSITE UNIQUE
BROWSERS
3 306 202
NETWERK24 APP
108 285
-
1.4x
more likely to read the food and recipe section in the newspaper -
74%
have a fridge or combination fridge freezer -
88%
use advertising when shopping and planning -
2.1x
more likely to have a dishwashing machine
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income
SEGMENT
READERSHIP
2 707 000
WEBSITE UNIQUE
BROWSERS
3 306 202
NETWERK24 APP
108 285
-
1.8x
more likely to read the travel section in the newspaper -
33%
use or download apps on their phones -
88%
have a bank account -
1.7x
more likely to buy tickets online
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income
SEGMENT
READERSHIP
3 719 000
WEBSITE UNIQUE
BROWSERS
4 768 555
NETWERK24 APP
108 285
-
44%
read the health and wellness sections in newspapers -
68%
are wholly or partially responsible for day-to-day household purchases -
51%
are single -
3.3 mil
use advertising when shopping and planning
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income
SEGMENT
READERSHIP
7 737 000
WEBSITE UNIQUE
BROWSERS
6 196 213
NETWERK24 APP
108 285
-
2 mil
read the entertainment, movie, TV, book review, culture and art sections in the newspaper -
6.9 mil
use advertising in their shopping and planning -
65%
have children under 19 year old living in the house -
3.4 mil
are asked for their opinions and advice
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income