SEGMENT
READERSHIP
7 735 000
WEBSITE UNIQUE
BROWSERS
5 412 736
NETWERK24 APP
115 328
NETNUUS APP
108 455
-
79%
have a bank account -
88%
use advertising when shopping and planning -
63%
access the internet at least once a day -
73%
have a smartphone
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income
SEGMENT
READERSHIP
2 707 000
WEBSITE UNIQUE
BROWSERS
2 497 240
NETWERK24 APP
115 328
-
1.4x
more likely to read the food and recipe section in the newspaper -
84%
have a fridge or combination fridge freezer -
88%
use advertising when shopping and planning -
2.1x
more likely to have a dishwashing machine
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income
SEGMENT
READERSHIP
2 707 000
WEBSITE UNIQUE
BROWSERS
2 497 240
NETWERK24 APP
115 328
-
1.8x
more likely to read the travel section in the newspaper -
33%
use or download apps on their phones -
89%
have a bank account -
1.7x
more likely to buy tickets online
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income
SEGMENT
READERSHIP
1 997 000
WEBSITE UNIQUE
BROWSERS
3 900 310
NETWERK24 APP
115 328
-
44%
read the health and wellness sections in newspapers -
69%
are wholly or partially responsible for day-to-day household purchases -
49%
are single -
1.8 mil
use advertising when shopping and planning
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income
SEGMENT
READERSHIP
8 287 000
WEBSITE UNIQUE
BROWSERS
5 003 713
NETWERK24 APP
115 328
-
2.1 mil
read the entertainment, movie, TV, book review, culture and art sections in the newspaper -
7.3 mil
use advertising in their shopping and planning -
65%
have children under 19 year old living in the house -
6.6 mil
are asked for their opinions and advice
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income