SEGMENT
READERSHIP
9 295 000
WEBSITE UNIQUE
BROWSERS
5 993 232
NETWERK24 APP
69 370
NETNUUS APP
100 396
-
47%
Work full or part time -
3 Mil
buy products as a result of seeing them advertised -
48%
access the internet at least once a day -
2.1 Mil
use meal solution products
Demographics
Gender
Age
HH Income
Digital
Gender
Age
HH Income
SEGMENT
READERSHIP
2 145 000
WEBSITE UNIQUE
BROWSERS
1 787 133
NETWERK24 APP
69 370
-
1.8x
More likely to read the food and recipe section in the newspaper -
89%
have a fridge or combination fridge freezer -
2.8x
more likely to have a swimming pool -
2.7x
more likely to have a dishwashing machine
Demographics
Gender
Age
HH Income
Digital
Gender
Age
HH Income
SEGMENT
READERSHIP
2 839 000
WEBSITE UNIQUE
BROWSERS
2 775 822
NETWERK24 APP
69 370
-
2.2x
More likely to read the travel section in the newspaper -
24%
use or download apps on their phones -
43%
personally own, use or maintain a motor vehicle -
800 000
drink sport or energy drinks
Demographics
Gender
Age
HH Income
Digital
Gender
Age
HH Income
SEGMENT
READERSHIP
3 840 000
WEBSITE UNIQUE
BROWSERS
4 092 381
NETWERK24 APP
69 370
-
44%
Read the health and wellness sections in newspapers -
67%
are wholly or partially responsible for day-to-day household purchases -
26%
eat nuts -
2.1 Mil
eat yoghurt
Demographics
Gender
Age
HH Income
Digital
Gender
Age
HH Income
SEGMENT
READERSHIP
7 629 000
WEBSITE UNIQUE
BROWSERS
5 692 508
NETWERK24 APP
69 370
NETNUUS APP
100 396
-
1.9 Mil
Read the entertainment, movie, TV, book review, culture and art sections in the newspaper -
2 Mil
glance or page through advertising to see if anything interests them -
59%
own a DVD or Blu Ray player -
1.3 Mil
eat popcorn
Demographics
Gender
Age
HH Income
Digital
Gender
Age
HH Income