SEGMENT
READERSHIP

8 797 000

WEBSITE UNIQUE
BROWSERS

7 049 502

NETWERK24 APP
75 193

NETNUUS APP
105 150

  • 79%
    have a bank account

  • 87%
    use advertising when shopping and planning

  • 68%
    access the internet at least once a day

  • 61 mil
    have a smartphone

Demographics
Print

Gender

30%
Female
70%
Male

Age

HH Income

Digital

Gender

40%
Female
60%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the LifeStyle Tribe.

SEGMENT
READERSHIP

2 839 000

WEBSITE UNIQUE
BROWSERS

3 393 065

NETWERK24 APP
75 193

  • 1.6x
    more likely to read the food and recipe section in the newspaper

  • 94%
    have a fridge or combination fridge freezer

  • 87%
    use advertising when shopping and planning

  • 2.6x
    more likely to have a dishwashing machine

Demographics
Print

Gender

42%
Female
58%
Male

Age

HH Income

Digital

Gender

50%
Female
50%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Foodies Tribe.

SEGMENT
READERSHIP

2 839 000

WEBSITE UNIQUE
BROWSERS

3 393 065

NETWERK24 APP
75 193

  • 2.2x
    more likely to read the travel section in the newspaper

  • 24%
    use or download apps on their phones

  • 89%
    have a bank account

  • 2x
    more likely to buy tickets online

Demographics
Print

Gender

42%
Female
58%
Male

Age

HH Income

Digital

Gender

50%
Female
50%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Travel and Tourism Tribe.

SEGMENT
READERSHIP

3 840 000

WEBSITE UNIQUE
BROWSERS

5 058 559

NETWERK24 APP
75 193

  • 44%
    read the health and wellness sections in newspapers

  • 67%
    are wholly or partially responsible for day-to-day household purchases

  • 45%
    are single

  • 3.5 mil
    use advertising when shopping and planning

Demographics
Print

Gender

41%
Female
59%
Male

Age

HH Income

Digital

Gender

49%
Female
51%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Health and Wellness Tribe.

SEGMENT
READERSHIP

7 629 000

WEBSITE UNIQUE
BROWSERS

6 617 901

NETWERK24 APP
75 193

NETNUUS APP
105 150

  • 1.9 mil
    read the entertainment, movie, TV, book review, culture and art sections in the newspaper

  • 6.8 Mil
    use advertising in their shopping and planning

  • 69%
    have children under 19 year old living in the house

  • 1.3 mil
    eat popcorn

Demographics
Print

Gender

27%
Female
73%
Male

Age

HH Income

Digital

Gender

39%
Female
61%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Entertainment Tribe.