SEGMENT
READERSHIP

9 295 000

WEBSITE UNIQUE
BROWSERS

5 993 232

NETWERK24 APP
69 370

NETNUUS APP
100 396

  • 47%
    Work full or part time

  • 3 Mil
    buy products as a result of seeing them advertised

  • 48%
    access the internet at least once a day

  • 2.1 Mil
    use meal solution products

Demographics
Print

Gender

33%
Female
67%
Male

Age

HH Income

Digital

Gender

27%
Female
18%
Male

Age

HH Income

Titles and Websites

These brands dominate in the LifeStyle Tribe.

SEGMENT
READERSHIP

2 145 000

WEBSITE UNIQUE
BROWSERS

1 787 133

NETWERK24 APP
69 370

  • 1.8x
    More likely to read the food and recipe section in the newspaper

  • 89%
    have a fridge or combination fridge freezer

  • 2.8x
    more likely to have a swimming pool

  • 2.7x
    more likely to have a dishwashing machine

Demographics
Print

Gender

53%
Female
47%
Male

Age

HH Income

Digital

Gender

31%
Female
35%
Male

Age

HH Income

Titles and Websites

These brands dominate in the Foodies Tribe.

SEGMENT
READERSHIP

2 839 000

WEBSITE UNIQUE
BROWSERS

2 775 822

NETWERK24 APP
69 370

  • 2.2x
    More likely to read the travel section in the newspaper

  • 24%
    use or download apps on their phones

  • 43%
    personally own, use or maintain a motor vehicle

  • 800 000
    drink sport or energy drinks

Demographics
Print

Gender

42%
Female
58%
Male

Age

HH Income

Digital

Gender

30%
Female
29%
Male

Age

HH Income

Titles and Websites

These brands dominate in the Travel and Tourism Tribe.

SEGMENT
READERSHIP

3 840 000

WEBSITE UNIQUE
BROWSERS

4 092 381

NETWERK24 APP
69 370

  • 44%
    Read the health and wellness sections in newspapers

  • 67%
    are wholly or partially responsible for day-to-day household purchases

  • 26%
    eat nuts

  • 2.1 Mil
    eat yoghurt

Demographics
Print

Gender

41%
Female
59%
Male

Age

HH Income

Digital

Gender

29%
Female
23%
Male

Age

HH Income

Titles and Websites

These brands dominate in the Health and Wellness Tribe.

SEGMENT
READERSHIP

7 629 000

WEBSITE UNIQUE
BROWSERS

5 692 508

NETWERK24 APP
69 370

NETNUUS APP
100 396

  • 1.9 Mil
    Read the entertainment, movie, TV, book review, culture and art sections in the newspaper

  • 2 Mil
    glance or page through advertising to see if anything interests them

  • 59%
    own a DVD or Blu Ray player

  • 1.3 Mil
    eat popcorn

Demographics
Print

Gender

27%
Female
73%
Male

Age

HH Income

Digital

Gender

27%
Female
18%
Male

Age

HH Income

Titles and Websites

These brands dominate in the Entertainment Tribe.