SEGMENT
READERSHIP
8 797 000
WEBSITE UNIQUE
BROWSERS
7 049 502
NETWERK24 APP
75 193
NETNUUS APP
105 150
-
79%
have a bank account -
87%
use advertising when shopping and planning -
68%
access the internet at least once a day -
61 mil
have a smartphone
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income
SEGMENT
READERSHIP
2 839 000
WEBSITE UNIQUE
BROWSERS
3 393 065
NETWERK24 APP
75 193
-
1.6x
more likely to read the food and recipe section in the newspaper -
94%
have a fridge or combination fridge freezer -
87%
use advertising when shopping and planning -
2.6x
more likely to have a dishwashing machine
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income
SEGMENT
READERSHIP
2 839 000
WEBSITE UNIQUE
BROWSERS
3 393 065
NETWERK24 APP
75 193
-
2.2x
more likely to read the travel section in the newspaper -
24%
use or download apps on their phones -
89%
have a bank account -
2x
more likely to buy tickets online
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income
SEGMENT
READERSHIP
3 840 000
WEBSITE UNIQUE
BROWSERS
5 058 559
NETWERK24 APP
75 193
-
44%
read the health and wellness sections in newspapers -
67%
are wholly or partially responsible for day-to-day household purchases -
45%
are single -
3.5 mil
use advertising when shopping and planning
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income
SEGMENT
READERSHIP
7 629 000
WEBSITE UNIQUE
BROWSERS
6 617 901
NETWERK24 APP
75 193
NETNUUS APP
105 150
-
1.9 mil
read the entertainment, movie, TV, book review, culture and art sections in the newspaper -
6.8 Mil
use advertising in their shopping and planning -
69%
have children under 19 year old living in the house -
1.3 mil
eat popcorn
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income