SEGMENT
READERSHIP

8 686 000

WEBSITE UNIQUE
BROWSERS

6 607 885

NETWERK24 APP
108 285

NETNUUS APP
107 902

  • 80%
    have a bank account

  • 89%
    use advertising when shopping and planning

  • 63%
    access the internet at least once a day

  • 73%
    have a smartphone

Demographics
Print

Gender

29%
Female
71%
Male

Age

HH Income

Digital

Gender

43%
Female
57%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the LifeStyle Tribe.

SEGMENT
READERSHIP

2 707 000

WEBSITE UNIQUE
BROWSERS

3 306 202

NETWERK24 APP
108 285

  • 1.4x
    more likely to read the food and recipe section in the newspaper

  • 74%
    have a fridge or combination fridge freezer

  • 88%
    use advertising when shopping and planning

  • 2.1x
    more likely to have a dishwashing machine

Demographics
Print

Gender

44%
Female
56%
Male

Age

HH Income

Digital

Gender

55%
Female
45%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Foodies Tribe.

SEGMENT
READERSHIP

2 707 000

WEBSITE UNIQUE
BROWSERS

3 306 202

NETWERK24 APP
108 285

  • 1.8x
    more likely to read the travel section in the newspaper

  • 33%
    use or download apps on their phones

  • 88%
    have a bank account

  • 1.7x
    more likely to buy tickets online

Demographics
Print

Gender

44%
Female
56%
Male

Age

HH Income

Digital

Gender

55%
Female
45%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Travel and Tourism Tribe.

SEGMENT
READERSHIP

3 719 000

WEBSITE UNIQUE
BROWSERS

4 768 555

NETWERK24 APP
108 285

  • 44%
    read the health and wellness sections in newspapers

  • 68%
    are wholly or partially responsible for day-to-day household purchases

  • 51%
    are single

  • 3.3 mil
    use advertising when shopping and planning

Demographics
Print

Gender

43%
Female
57%
Male

Age

HH Income

Digital

Gender

54%
Female
46%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Health and Wellness Tribe.

SEGMENT
READERSHIP

7 737 000

WEBSITE UNIQUE
BROWSERS

6 196 213

NETWERK24 APP
108 285

  • 2 mil
    read the entertainment, movie, TV, book review, culture and art sections in the newspaper

  • 6.9 mil
    use advertising in their shopping and planning

  • 65%
    have children under 19 year old living in the house

  • 3.4 mil
    are asked for their opinions and advice

Demographics
Print

Gender

26%
Female
74%
Male

Age

HH Income

Digital

Gender

42%
Female
58%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Entertainment Tribe.