SEGMENT
READERSHIP

7 735 000

WEBSITE UNIQUE
BROWSERS

5 412 736

NETWERK24 APP
115 328

NETNUUS APP
108 455

  • 79%
    have a bank account

  • 88%
    use advertising when shopping and planning

  • 63%
    access the internet at least once a day

  • 73%
    have a smartphone

Demographics
Print

Gender

28%
Female
72%
Male

Age

HH Income

Digital

Gender

44%
Female
56%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the LifeStyle Tribe.

SEGMENT
READERSHIP

2 707 000

WEBSITE UNIQUE
BROWSERS

2 497 240

NETWERK24 APP
115 328

  • 1.4x
    more likely to read the food and recipe section in the newspaper

  • 84%
    have a fridge or combination fridge freezer

  • 88%
    use advertising when shopping and planning

  • 2.1x
    more likely to have a dishwashing machine

Demographics
Print

Gender

44%
Female
56%
Male

Age

HH Income

Digital

Gender

59%
Female
41%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Foodies Tribe.

SEGMENT
READERSHIP

2 707 000

WEBSITE UNIQUE
BROWSERS

2 497 240

NETWERK24 APP
115 328

  • 1.8x
    more likely to read the travel section in the newspaper

  • 33%
    use or download apps on their phones

  • 89%
    have a bank account

  • 1.7x
    more likely to buy tickets online

Demographics
Print

Gender

44%
Female
56%
Male

Age

HH Income

Digital

Gender

59%
Female
41%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Travel and Tourism Tribe.

SEGMENT
READERSHIP

1 997 000

WEBSITE UNIQUE
BROWSERS

3 900 310

NETWERK24 APP
115 328

  • 44%
    read the health and wellness sections in newspapers

  • 69%
    are wholly or partially responsible for day-to-day household purchases

  • 49%
    are single

  • 1.8 mil
    use advertising when shopping and planning

Demographics
Print

Gender

43%
Female
57%
Male

Age

HH Income

Digital

Gender

53%
Female
47%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Health and Wellness Tribe.

SEGMENT
READERSHIP

8 287 000

WEBSITE UNIQUE
BROWSERS

5 003 713

NETWERK24 APP
115 328

  • 2.1 mil
    read the entertainment, movie, TV, book review, culture and art sections in the newspaper

  • 7.3 mil
    use advertising in their shopping and planning

  • 65%
    have children under 19 year old living in the house

  • 6.6 mil
    are asked for their opinions and advice

Demographics
Print

Gender

25%
Female
75%
Male

Age

HH Income

Digital

Gender

43%
Female
57%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Entertainment Tribe.