SEGMENT
READERSHIP

10 830 000

WEBSITE UNIQUE
BROWSERS

6 944 352

NETWERK24 APP
75 193

  • 59%
    use Smartphones

  • 87%
    use advertising in their shopping and planning

  • 1.3X
    more likely to book tickets on their phones

  • 2.5 mil
    play games on their phones

Demographics
Print

Gender

35%
Female
65%
Male

Age

HH Income

Digital

Gender

40%
Female
60%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Sport Tribe.

SEGMENT
READERSHIP

7 347 000

WEBSITE UNIQUE
BROWSERS

5 095 285

NETWERK24 APP
75 193

  • 69%
    have children living in the house under 19

  • 1 in 4
    download music on their phones

  • 5 mil
    looked for of bought clothes in the past 6 months

  • 25%
    consume sports and energy drinks

Demographics
Print

Gender

25%
Female
75%
Male

Age

HH Income

Digital

Gender

34%
Female
66%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Sport Fans And Participants Tribe.

SEGMENT
READERSHIP

9 131 000

WEBSITE UNIQUE
BROWSERS

4 485 361

  • 7.9 mil
    use advertising in their shopping and planning

  • 39%
    access the internet several times a day

  • 2 in 3
    are responsible for day to day purchases

  • 77%
    have a bank account

Demographics
Print

Gender

32%
Female
68%
Male

Age

HH Income

Digital

Gender

33%
Female
67%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Status Seekers Tribe.