SEGMENT
READERSHIP

10 830 000

WEBSITE UNIQUE
BROWSERS

5 994 682

NETWERK24 APP
69 370

  • 69%
    Use Smartphones

  • 31%
    Buy products as a result of print advertising

  • 1.3X
    More likely to book tickets on their phones

  • 2.5 Mil
    Play games on their phones

Demographics
Print

Gender

35%
Female
65%
Male

Age

HH Income

Digital

Gender

27%
Female
18%
Male

Age

HH Income

Titles and Websites

These brands dominate in the Sport Tribe.

SEGMENT
READERSHIP

7 347 000

WEBSITE UNIQUE
BROWSERS

4 470 861

NETWERK24 APP
69 370

  • 69%
    Have children living in the house under 19

  • 1 IN 4
    Download music on their phones

  • 5 Mill
    Looked for of bought clothes in the past 6 months

  • 25%
    Consume sports and energy drinks

Demographics
Print

Gender

25%
Female
75%
Male

Age

HH Income

Digital

Gender

27%
Female
17%
Male

Age

HH Income

Titles and Websites

These brands dominate in the Sport Fans And Participants Tribe.

SEGMENT
READERSHIP

9 131 000

WEBSITE UNIQUE
BROWSERS

4 107 930

  • 2.4 Mil
    Glance through print advertising to see if anything interests them

  • 39%
    Access the internet several times a day

  • 2 in 3
    Are responsible for day to day purchases

  • 48%
    Consume coffee

Demographics
Print

Gender

32%
Female
68%
Male

Age

HH Income

Digital

Gender

27%
Female
13%
Male

Age

HH Income

Titles and Websites

These brands dominate in the Status Seekers Tribe.