SEGMENT
READERSHIP

9 211 000

WEBSITE UNIQUE
BROWSERS

5 412 736

NETWERK24 APP
115 328

  • 71%
    use a smartphone

  • 89%
    use advertising in their shopping and planning

  • 1.6X
    more likely to read the Sports section

  • 7 mil
    are asked for their opinions and advice

Demographics
Print

Gender

33%
Female
67%
Male

Age

HH Income

Digital

Gender

44%
Female
56%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Sport Tribe.

SEGMENT
READERSHIP

7 265 000

WEBSITE UNIQUE
BROWSERS

4 836 138

NETWERK24 APP
115 328

  • 26%
    have children living in the house under 19

  • 1 in 3
    download music on their phones

  • 5.2 mil
    looked for of bought clothes in the past 6 months

  • 26%
    watch videos online

Demographics
Print

Gender

23%
Female
77%
Male

Age

HH Income

Digital

Gender

39%
Female
59%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Sport Fans And Participants Tribe.

SEGMENT
READERSHIP

7 982 000

WEBSITE UNIQUE
BROWSERS

3 121 678

  • 7.1 mil
    use advertising in their shopping and planning

  • 54%
    access the internet several times a day

  • 2 in 3
    are responsible for day to day purchases

  • 79%
    have a bank account

Demographics
Print

Gender

29%
Female
71%
Male

Age

HH Income

Digital

Gender

34%
Female
66%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Status Seekers Tribe.