71%
use a smartphone
89%
use advertising in their shopping and planning
1.6X
more likely to read the Sports section
7 mil
are asked for their opinions and advice
Gender
Age
HH Income
Gender
Age
Personal Income
26%
have children living in the house under 19
1 in 3
download music on their phones
5.2 mil
looked for of bought clothes in the past 6 months
26%
watch videos online
Gender
Age
HH Income
Gender
Age
Personal Income
7.1 mil
use advertising in their shopping and planning
54%
access the internet several times a day
2 in 3
are responsible for day to day purchases
79%
have a bank account
Gender
Age
HH Income
Gender
Age
Personal Income