SEGMENT
READERSHIP
7 074 000
WEBSITE UNIQUE
BROWSERS
4 092 381
NETWERK24 APP
69 370
NETNUUS APP
100 396
-
1.5x
more likely to buy goods or services on cellphone, computer or tablet -
3.3 Mil
access the internet at least once a day -
67%
are responsible for the day-to-day household purchases -
72%
have looked for or bought clothing, furniture or appliances in the last 12 months
Demographics
Gender
Age
HH Income
Digital
Gender
Age
HH Income
SEGMENT
READERSHIP
1 567 000
WEBSITE UNIQUE
BROWSERS
2 049 175
NETWERK24 APP
69 370
NETNUUS APP
100 396
-
53%
are married or living with a partner -
2x
more likely to read home, gardening or DIY sections in the newspaper -
27%
have looked for or bought furniture or appliances in the last 12 months -
87%
buy household cleaners
Demographics
Gender
Age
HH Income
Digital
Gender
Age
HH Income
SEGMENT
READERSHIP
5 853 000
WEBSITE UNIQUE
BROWSERS
3 784 598
NETWERK24 APP
69 370
NETNUUS APP
100 396
-
51%
are single -
1.4x
more likely to read the beauty and fashion sections in the newspaper -
4.8 Mil
buy fabric softener -
69%
have looked for or bought clothing in the past 6 months
Demographics
Gender
Age
HH Income
Digital
Gender
Age
HH Income