SEGMENT
READERSHIP
6 483 000
WEBSITE UNIQUE
BROWSERS
5 163 709
NETWERK24 APP
75 193
NETNUUS APP
105 150
-
1.5x
more likely to buy goods or services on cellphone, computer or tablet -
87%
use advertising in their shopping and planning -
81%
are banked -
72%
have looked for or bought clothing, furniture or appliances in the last 12 months
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income
SEGMENT
READERSHIP
2 664 000
WEBSITE UNIQUE
BROWSERS
4 204 449
NETWERK24 APP
75 193
NETNUUS APP
105 150
-
87%
use advertising in their shopping and planning -
1.8x
more likely to read home, gardening or DIY sections in the newspaper -
33%
have looked for or bought furniture or appliances in the last 12 months -
82%
buy household cleaners
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income
SEGMENT
READERSHIP
5 853 000
WEBSITE UNIQUE
BROWSERS
4 718 200
NETWERK24 APP
75 193
NETNUUS APP
105 150
-
51%
are single -
1.4x
more likely to read the beauty and fashion sections in the newspaper -
4.8 mil
buy fabric softener -
69%
have looked for or bought clothing in the past 6 months
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income