SEGMENT
READERSHIP
4 063 000
WEBSITE UNIQUE
BROWSERS
4 983 366
NETWERK24 APP
115 328
NETNUUS APP
108 455
-
1.4x
more likely to buy goods or services on cellphone, computer or tablet -
90%
use advertising in their shopping and planning -
83%
are banked -
74%
have looked for or bought clothing, furniture or appliances in the last 12 months
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income
SEGMENT
READERSHIP
3 034 000
WEBSITE UNIQUE
BROWSERS
3 519 481
NETWERK24 APP
115 328
NETNUUS APP
108 455
-
90%
use advertising in their shopping and planning -
1.5x
more likely to read home, gardening or DIY sections in the newspaper -
30%
have looked for or bought furniture or appliances in the last 12 months -
69%
have a smartphone
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income
SEGMENT
READERSHIP
5 146 000
WEBSITE UNIQUE
BROWSERS
3 500 517
NETWERK24 APP
115 328
NETNUUS APP
108 455
-
52%
are single -
1.4x
more likely to read the celebrity section in the newspaper -
3 mil
use Whatsapp or other IM apps -
72%
have looked for or bought clothing in the past 6 months
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income