SEGMENT
READERSHIP

5 918 000

WEBSITE UNIQUE
BROWSERS

4 983 366

NETWERK24 APP
108 285

NETNUUS APP
107 902

  • 1.5x
    more likely to buy goods or services on cellphone, computer or tablet

  • 90%
    use advertising in their shopping and planning

  • 81%
    are banked

  • 75%
    have looked for or bought clothing, furniture or appliances in the last 12 months

Demographics
Print

Gender

57%
Female
24%
Male

Age

HH Income

Digital

Gender

54%
Female
46%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Fashion and Home Tribe.

SEGMENT
READERSHIP

2 540 000

WEBSITE UNIQUE
BROWSERS

3 823 595

NETWERK24 APP
108 285

NETNUUS APP
107 902

  • 92%
    use advertising in their shopping and planning

  • 1.6x
    more likely to read home, gardening or DIY sections in the newspaper

  • 30%
    have looked for or bought furniture or appliances in the last 12 months

  • 73%
    have a smartphone

Demographics
Print

Gender

43%
Female
57%
Male

Age

HH Income

Digital

Gender

58%
Female
42%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Home and Decor Tribe.

SEGMENT
READERSHIP

5 566 000

WEBSITE UNIQUE
BROWSERS

4 398 729

NETWERK24 APP
108 285

NETNUUS APP
107 902

  • 52%
    are single

  • 1.3x
    more likely to read the celebrity section in the newspaper

  • 3.3 mil
    use Whatsapp or other IM apps

  • 72%
    have looked for or bought clothing in the past 6 months

Demographics
Print

Gender

42%
Female
58%
Male

Age

HH Income

Digital

Gender

53%
Female
47%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Fashion and Beauty Tribe.