SEGMENT
READERSHIP

7 074 000

WEBSITE UNIQUE
BROWSERS

4 092 381

NETWERK24 APP
69 370

NETNUUS APP
100 396

  • 1.5x
    more likely to buy goods or services on cellphone, computer or tablet

  • 3.3 Mil
    access the internet at least once a day

  • 67%
    are responsible for the day-to-day household purchases

  • 72%
    have looked for or bought clothing, furniture or appliances in the last 12 months

Demographics
Print

Gender

45%
Female
55%
Male

Age

HH Income

Digital

Gender

29%
Female
23%
Male

Age

HH Income

Titles and Websites

These brands dominate in the Fashion and Home Tribe.

SEGMENT
READERSHIP

1 567 000

WEBSITE UNIQUE
BROWSERS

2 049 175

NETWERK24 APP
69 370

NETNUUS APP
100 396

  • 53%
    are married or living with a partner

  • 2x
    more likely to read home, gardening or DIY sections in the newspaper

  • 27%
    have looked for or bought furniture or appliances in the last 12 months

  • 87%
    buy household cleaners

Demographics
Print

Gender

56%
Female
44%
Male

Age

HH Income

Digital

Gender

32%
Female
34%
Male

Age

HH Income

Titles and Websites

These brands dominate in the Home and Décor Tribe.

SEGMENT
READERSHIP

5 853 000

WEBSITE UNIQUE
BROWSERS

3 784 598

NETWERK24 APP
69 370

NETNUUS APP
100 396

  • 51%
    are single

  • 1.4x
    more likely to read the beauty and fashion sections in the newspaper

  • 4.8 Mil
    buy fabric softener

  • 69%
    have looked for or bought clothing in the past 6 months

Demographics
Print

Gender

43%
Female
58%
Male

Age

HH Income

Digital

Gender

29%
Female
23%
Male

Age

HH Income

Titles and Websites

These brands dominate in the Fashion and Beauty Tribe.