1.6x
more likely to buy goods or services on cellphone, computer or tablet
89%
use advertising in their shopping and planning
83%
are banked
72%
have looked for or bought clothing, furniture or appliances in the last 12 months
Gender
Age
HH Income
Gender
Age
Personal Income
90%
use advertising in their shopping and planning
1.4x
more likely to read home, gardening or DIY sections in the newspaper
30%
have looked for or bought furniture or appliances in the last 12 months
68%
have a smartphone
Gender
Age
HH Income
Gender
Age
Personal Income
51%
are single
1.4x
more likely to read the celebrity section in the newspaper
3 mil
use Whatsapp or other IM apps
76%
have looked for or bought clothing in the past 6 months
Gender
Age
HH Income
Gender
Age
Personal Income