SEGMENT
READERSHIP

4 063 000

WEBSITE UNIQUE
BROWSERS

4 983 366

NETWERK24 APP
115 328

NETNUUS APP
108 455

  • 1.4x
    more likely to buy goods or services on cellphone, computer or tablet

  • 90%
    use advertising in their shopping and planning

  • 83%
    are banked

  • 74%
    have looked for or bought clothing, furniture or appliances in the last 12 months

Demographics
Print

Gender

55%
Female
45%
Male

Age

HH Income

Digital

Gender

53%
Female
47%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Style Tribe.

SEGMENT
READERSHIP

3 034 000

WEBSITE UNIQUE
BROWSERS

3 519 481

NETWERK24 APP
115 328

NETNUUS APP
108 455

  • 90%
    use advertising in their shopping and planning

  • 1.5x
    more likely to read home, gardening or DIY sections in the newspaper

  • 30%
    have looked for or bought furniture or appliances in the last 12 months

  • 69%
    have a smartphone

Demographics
Print

Gender

42%
Female
58%
Male

Age

HH Income

Digital

Gender

55%
Female
45%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Home and Decor Tribe.

SEGMENT
READERSHIP

5 146 000

WEBSITE UNIQUE
BROWSERS

3 500 517

NETWERK24 APP
115 328

NETNUUS APP
108 455

  • 52%
    are single

  • 1.4x
    more likely to read the celebrity section in the newspaper

  • 3 mil
    use Whatsapp or other IM apps

  • 72%
    have looked for or bought clothing in the past 6 months

Demographics
Print

Gender

42%
Female
58%
Male

Age

HH Income

Digital

Gender

53%
Female
47%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Fashion and Beauty Tribe.