SEGMENT
READERSHIP

2 695 000

WEBSITE UNIQUE
BROWSERS

4 983 366

NETWERK24 APP
115 328

NETNUUS APP
108 455

  • 1.6x
    more likely to buy goods or services on cellphone, computer or tablet

  • 89%
    use advertising in their shopping and planning

  • 83%
    are banked

  • 72%
    have looked for or bought clothing, furniture or appliances in the last 12 months

Demographics
Print

Gender

55%
Female
45%
Male

Age

HH Income

Digital

Gender

53%
Female
47%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Style Tribe.

SEGMENT
READERSHIP

2 660 000

WEBSITE UNIQUE
BROWSERS

3 519 481

NETWERK24 APP
115 328

NETNUUS APP
108 455

  • 90%
    use advertising in their shopping and planning

  • 1.4x
    more likely to read home, gardening or DIY sections in the newspaper

  • 30%
    have looked for or bought furniture or appliances in the last 12 months

  • 68%
    have a smartphone

Demographics
Print

Gender

42%
Female
58%
Male

Age

HH Income

Digital

Gender

55%
Female
45%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Home and Decor Tribe.

SEGMENT
READERSHIP

4 069 000

WEBSITE UNIQUE
BROWSERS

3 500 517

NETWERK24 APP
115 328

NETNUUS APP
108 455

  • 51%
    are single

  • 1.4x
    more likely to read the celebrity section in the newspaper

  • 3 mil
    use Whatsapp or other IM apps

  • 76%
    have looked for or bought clothing in the past 6 months

Demographics
Print

Gender

42%
Female
58%
Male

Age

HH Income

Digital

Gender

53%
Female
47%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Fashion and Beauty Tribe.