SEGMENT
READERSHIP
5 918 000
WEBSITE UNIQUE
BROWSERS
4 983 366
NETWERK24 APP
108 285
NETNUUS APP
107 902
-
1.5x
more likely to buy goods or services on cellphone, computer or tablet -
90%
use advertising in their shopping and planning -
81%
are banked -
75%
have looked for or bought clothing, furniture or appliances in the last 12 months
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income
SEGMENT
READERSHIP
2 540 000
WEBSITE UNIQUE
BROWSERS
3 823 595
NETWERK24 APP
108 285
NETNUUS APP
107 902
-
92%
use advertising in their shopping and planning -
1.6x
more likely to read home, gardening or DIY sections in the newspaper -
30%
have looked for or bought furniture or appliances in the last 12 months -
73%
have a smartphone
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income
SEGMENT
READERSHIP
5 566 000
WEBSITE UNIQUE
BROWSERS
4 398 729
NETWERK24 APP
108 285
NETNUUS APP
107 902
-
52%
are single -
1.3x
more likely to read the celebrity section in the newspaper -
3.3 mil
use Whatsapp or other IM apps -
72%
have looked for or bought clothing in the past 6 months
Demographics
Gender
Age
HH Income
Digital
Gender
Age
Personal Income