SEGMENT
READERSHIP

6 483 000

WEBSITE UNIQUE
BROWSERS

5 163 709

NETWERK24 APP
75 193

NETNUUS APP
105 150

  • 1.5x
    more likely to buy goods or services on cellphone, computer or tablet

  • 87%
    use advertising in their shopping and planning

  • 81%
    are banked

  • 72%
    have looked for or bought clothing, furniture or appliances in the last 12 months

Demographics
Print

Gender

45%
Female
55%
Male

Age

HH Income

Digital

Gender

49%
Female
51%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Fashion and Home Tribe.

SEGMENT
READERSHIP

2 664 000

WEBSITE UNIQUE
BROWSERS

4 204 449

NETWERK24 APP
75 193

NETNUUS APP
105 150

  • 87%
    use advertising in their shopping and planning

  • 1.8x
    more likely to read home, gardening or DIY sections in the newspaper

  • 33%
    have looked for or bought furniture or appliances in the last 12 months

  • 82%
    buy household cleaners

Demographics
Print

Gender

40%
Female
60%
Male

Age

HH Income

Digital

Gender

55%
Female
45%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Home and Decor Tribe.

SEGMENT
READERSHIP

5 853 000

WEBSITE UNIQUE
BROWSERS

4 718 200

NETWERK24 APP
75 193

NETNUUS APP
105 150

  • 51%
    are single

  • 1.4x
    more likely to read the beauty and fashion sections in the newspaper

  • 4.8 mil
    buy fabric softener

  • 69%
    have looked for or bought clothing in the past 6 months

Demographics
Print

Gender

43%
Female
58%
Male

Age

HH Income

Digital

Gender

49%
Female
51%
Male

Age

Personal Income

Titles and Websites

These brands dominate in the Fashion and Beauty Tribe.