The People’s Paper, Daily Sun, uses powerful and unique storytelling to bring news, stories and content close to the heart of our communities. Driven to build on this community connection, Daily Sun has embraced the potential of digital, print and television like never before.
In the true spirit of ubuntu and in partnership Mzanzi Wethu, Daily Sun has created an exciting programme called Sun’Ceda. The voice to those in need of help, Sun’Ceda aims to bring more SunPower to SunReaders through use of multi platforms.
This creation of new content platforms allows for an evolution of Daily Sun’s message and the creation of new and exciting partnership opportunities.
To celebrate 25 years of South African democracy, Anglo American partnered with City Press, an agenda setting South African News brand, to create a multi-platform, innovative, content-driven campaign with diverse audience reach across multiple Media24 brands.
Anglo American has deep roots within the South African context and economy and wanted to highlight its commitment to future investment. It was a collaboration designed to show how Anglo American is paving the way for an optimistic future by investing in the next generation of South Africans. City Press developed seven editorial pillars that culminated in an inspirational series of features across the company’s value chain and concluded with future-facing interviews with the company’s leadership.
Check out our innovative, 360 degree, multi- platform campaign which created exciting opportunities for this target audience. Phumelela, South Africa’s leading betting operator scored by teaming up with Ads24 and Soccer Laduma to expand its in-press betting vertical – Soccer 6. The campaign had some phenomenal results showing how print and digital works best for the brand.