Adspace24 - Ad Policy/General Guidelines For All Advertising

General Guidelines

  • All advertising orders are accepted subject to Adspace24 Advertising Terms and conditions
  • All 3rd Party Vendors must be SSL-Compliant for all display ads.

3rd party Ads

  • 3rd Party tags are accepted except where noted in the Adspace24 advertising specs
  • All 3rd Party Vendors must be SSL-Compliant for all display ads, including creative and tracking components. Media24 pages are loaded over a secure connection. Secure connections (https) are achieved using SSL (Secure Sockets Layer) in accordance with industry standards. We require that all ads, creative assets, and tracking elements are requested using a secure connection. Additionally, all subsequent requests to media assets or tracking URLs must also use a secure connection (https://). The only part of an ad permitted to be non-SSL compliant is the click URL (target landing page). Assets which are not SSL compliant will not be accepted.
  • All 3rd Party served ads must be tested prior to the campaign start, please allow additional time for this.
  • Hyperlinks must open in a new browser window.
  • Creative must follow the same specifications as Adspace24 hosted ads and may not be changed unless negotiated by an Adspace24 representative.
  • If using Google Campaign Manager, Google (redirect) tags are preferred.
  • Approved 3rd Party partners and vendors can be found here.

Creative Assets

Creative Submission

  • Assets must be delivered to Adspace24 at least five (5) business days prior to campaign launch for standard ads and seven (7) business days for rich media, out-of-page and expanding ads.
  • Creative submissions are not considered complete until all assets including images, text, click-thru URL and the successful observation of the landing page are accounted for.
  • If the landing page is not live by the creative submission deadline, a representation of the final page must be provided by supplying either a demo URL or full-page screenshot of the page.

Advertising Content Guidelines

  • All advertising material presented to members/readers in Media24 publications must conform to governmental laws and regulations and to the standards and policies of Media24.
  • Media24 reserves the right to decline or reject any advertisement for any reason at any time without liability, even though previously acknowledged or accepted.
  • Media24 is committed to offering the consumer a choice about how personal information is used. The privacy policy can be found at
  • Some ad categories raise a number of issues for which Media24 may require additional information as its experience demonstrates a more in-depth investigation is needed.Some of these categories include
    • Financial or Investment Information or Offers
    • Insurance Products
    • OTCs, Supplements, Vitamins, and Herbs
    • Pharmaceutical and prescription Drugs

Unacceptable Advertising Products and Messages

Media24 deems some industry-wide products and messages as unacceptable for its publications.   These include

  • Guns, firearms, weapons
  • Gambling (except registered with SA Gaming commission)
  • Tobacco and related products, including vaporizers, E-Cigarettes, and other electronic nicotine delivery systems (ENDS). This includes any image ad from a tobacco company or an ad seeking to promote the good works of any tobacco company or group of companies. Media24 will accept content advertising for legitimate stop-smoking techniques or products.
  • Cosmetic procedures and body modification
  • Sensationalism
  • Any specific religious organization recruiting members and donations
  • Personal and classified messages from individuals.
  • Investment and loan opportunities that are arranged by businesses or people that are not subject to legal oversight
  • Pornography